While the hotel industry has shown some signs of recovery coming off the end of summer, it is indeed still a challenging time for the industry. Occupancy rates likely won’t be what they were pre-Covid for quite a while, but that doesn’t mean marketing efforts need to stop. In fact, guests who are still traveling will need to be assured by hotels that their safety is a top concern and every effort is being made for a safe stay.
One positive that may come from lower occupancy rates is that hotels will be able to put an increased emphasis on guest experience for current occupants.
Upselling to current guests is crucial
As hotels attempt to recoup some lost revenue, upselling gains an even greater importance. Hotels can use a range of different services or features to upsell to their guests. In the current times, hotels will have to get a little creative in determining where they can upsell to guests.
With effective guest communication, upselling doesn’t have to be limited to pre-check in. Opportunities to upsell can be found throughout a guest’s stay with the right tools and hotelier instincts.
Where can you upsell?
Room upgrades: This is a tried and tested way of boosting revenue with each guest stay. It also requires minimal effort with a proper online booking engine. Guests who book a standard room may be inclined to book a more luxurious room if they see an offer at a discounted rate. Tools like UpsellGuru can automate much of this process and boost your bottom line with little effort.
Food and beverage: If your property offers a food and beverage program, let guests know that they won’t have to go far to enjoy a good meal or unwind with a tasty beverage. You can encourage guests to begin their stay with a drink at the bar, or snack delivered to their room.
Putting your best foot forward and presenting them with the options you offer can instantly boost revenue when they book with you, and may encourage guests to enjoy your f&b options more often throughout their stay.
Activities: When collecting guest data, keeping a record of their preferred activities could lead to more upsells for current and future stays. Check with other businesses in your area to see where you can cross-promote. For example, if there is a winery near your property, see if they would offer a discount on a wine tasting through a referral from your hotel.
Upselling isn’t just about boosting revenue, but also ensuring that hotels are delivering the best possible guest experience. Gathering data on guests can ensure that every stay at your hotel is specialized for their specific needs, which will in turn increase the chances of return bookings.
InnQuest Software is a leading technology provider for the hospitality industry. For over 25 years, innQuest has combined hotelier experience with innovative technology to deliver an all-in-one solution that empowers hotels to attract guests, drive customer loyalty, and increase profits. Our flagship property management software, roomMaster, helps manage over 5,500 properties across 100 countries. InnQuest develops scalable solutions ranging from a Hotel PMS, Cloud PMS, Channel Manager, Hotel CRM and helps properties enable guests to Book Direct. We believe that everyone deserves a great guest experience, whether they’re staying at a small B&B, a thousand-room resort, or anywhere in between.
Call us today on +44 (0) 33 0100 1090, or email us at firstname.lastname@example.org. We will be happy to walk you through innQuest’s solutions.
For US, please call +1 813 288 4900 or email email@example.com.