Archive for the ‘Hospitality Trends’ Category

What a CRM system can bring to your hotel

January 11th, 2021 Kent Howard Hospitality Trends, Marketing

How many times has your front desk staff checked in the Jones family from Idaho? The Jones’ have visited your property for the past five years, their children have grown up on the ski slopes, and yet your staff (who have been at the property since it opened in 2014) don’t call them by their… (more)

4 Things Hoteliers Can Do To Increase Direct Bookings

December 7th, 2020 Mark Ellis Hospitality Technology, Marketing, Online Bookings

If there’s one question hoteliers ask themselves every day, it’s: “how can I increase direct bookings?”. And that’s understandable because ‘beating’ the online travel agents (OTAs) feels like an impossible task… …until you realise that it isn’t really a battle. Seriously – in order to gain more direct bookings as a hotelier, you need to view this industry as… (more)

Four Reasons Smart Hotel Automation May Be Right For Your Property 

As the hospitality industry adapts to changing technology to provide better a better guest experience, they are turning towards automation to keep the technology cutting edge. Technology like automation, and smart technology features are creating quite the buzz around the hotel industry, but they are also making quite the impact on travelers and hoteliers worldwide. According to reports… (more)

Is your mobile-unfriendly booking engine costing you bookings?

November 27th, 2020 Lisa Livingston Hospitality Trends, Marketing, Online Bookings

It’s unrealistic to think that our smartphones actually make us smarter (lol); but isn’t it accurate to say our smartphones make our lives easier? Think of all the things we do from our smartphones: Play games, watch movies, listen to music, book flights, even make hotel reservations. On any given day, you can look around… (more)

5 tips for maximising direct bookings in 2021

Hosted by TripTease, the Direct Booking Summit is now in its third year and is the first event of its kind devoted to helping hoteliers increase the number of direct bookings they receive. The fact direct booking now has its own summit is a clear indication of how big a challenge it is for hoteliers (particularly… (more)

Getting to know your guests: the basics of guest profiling

November 9th, 2020 Mark Ellis Data Management, Hospitality Trends, Marketing

If there’s one thing the OTAs know how to do well, it’s guest profiling. In fact, there’s a high chance they’ve obtained more data about your guests than you have… and you’re the one providing the service! The good news is this can be fixed, because as the hotelier, you have access to just as… (more)

Short domestic stays in leisure market driving bookings in the UK

November 5th, 2020 Stefano Mocella Hospitality Trends, Latest News, Marketing, Online Bookings

New data suggests short stays will lead industry recovery in the UK  As the UK is in the throes of a month-long ‘leisure’ lockdown, there is some encouraging news as far as what’s in store for the industry. Knight Frank recently share some data suggesting that the short-stay leisure market is expected to emerge as a catalyst for… (more)

How to Turn OTA Lookers into Direct Bookers 

Let’s face it; OTAs have become a necessary evil in the hotel industry. They help your property become visible to the world and assist you in obtaining more bookings. With the convenience of online booking, most guests view at least one OTA site’s pricing before deciding on a booking platform. However, with OTA fees sometimes… (more)

The simple Google Analytics guide for hoteliers

You’re a modern, savvy hotelier, which means you’ve got a website with an awesome online booking portal. Obviously. It also means you understand what Google Analytics is. You’re aware that it provides vital insight into the way in which visitors interact with your hotel’s most important web presence. You also know that it offers data… (more)