Archive for the ‘Hospitality Trends’ Category

Simple ways for hotels to upsell to guests

September 24th, 2020 Stefano Mocella Hospitality Technology, Hospitality Trends, Marketing

While the hotel industry has shown some signs of recovery coming off the end of summer, it is indeed still a challenging time for the industry. Occupancy rates likely won’t be what they were pre-Covid for quite a while, but that doesn’t mean marketing efforts need to stop. In fact, guests who are still traveling… (more)

6 exciting ideas for creating hotel marketing videos

September 21st, 2020 Mark Ellis General, Hospitality Trends, Marketing

Video is the new normal for marketing, especially in the digital age when streaming services are so widely used. If the year has taught us anything, it’s that hotels need to be flexible and quick to adapt. With an online presence becoming more important than ever, with hotels needing to attract guests in a digital… (more)

How UK hoteliers can boost destination promotion to boost occupancy

September 14th, 2020 Mark Ellis Hospitality Trends, Marketing, Online Bookings

Some hotels try hard to be unique so that guests are more likely to come knocking, but the biggest influence on booking numbers will often be location, location, location. Hence, destination promotion is crucial in having guests flock to your hotel. The UK hospitality industry is currently in a period where reaching out to domestic… (more)

How to Attract Bleisure Travelers to Your Property and Keep Them Coming Back

September 10th, 2020 Lisa Livingston General, Hospitality Trends, Marketing

As we know in 2020, many vacations were put on hold, as travel plans were canceled amid the COVID-19 pandemic. Remote work has taken over many industries, but at a certain point, workers have gotten tired of being cooped up in their homes. As a result, the ‘bleisure’ trend, otherwise known as a workation, has… (more)

Five reasons why a cloud-based PMS is a great investment

The adage “you get out what you put in” couldn’t be more accurate in for hoteliers. In fact, a shift is happening in the hotel industry as hoteliers are quickly making cloud-based PMS systems their top choice. Typically, a cloud-based PMS system is the first choice for new hoteliers. However, small boutique hotels, medium sized… (more)

Which Boutique Hotel Themes Have Emerged in 2020?

August 25th, 2020 Stefano Mocella Hospitality Trends

Intimacy, unique atmosphere the way to go as more hotels open The hospitality industry was reopened roughly two months ago in the UK and as hotels open up, we’ve seen the boom of staycationers and domestic travellers. The desire for a getaway remains entrenched in consumers, as many are simply looking for an escape from… (more)

Why You Need a Cloud PMS Right Now

Hoteliers of all property sizes and locations know the importance of a property management system (PMS). Whether they’re operating a small bed and breakfast, student housing, or a large branded chain, having a modern PMS will put you ahead of the game when it comes to running your property. When your property is utilizing a… (more)

Top Five Features to Look for in a Channel Manager

August 13th, 2020 Lisa Livingston Hotel PMS, Hotel Property Management, Latest News, Online Bookings

As a hotelier it’s important to stay up to date with hospitality trends. Probably the most complicated trend and topic is that of Channel management. Our hope is that this blog will provide you with the top features to look for when choosing a channel manager, and hopefully debunk the mysteries surrounding this powerful add-on… (more)

4 Things Hoteliers Can Do To Increase Direct Bookings

July 21st, 2020 Mark Ellis Hospitality Technology, Marketing, Online Bookings

If there’s one question hoteliers ask themselves every day, it’s: “how can I increase direct bookings?”. And that’s understandable because ‘beating’ the online travel agents (OTAs) feels like an impossible task… …until you realise that it isn’t really a battle. Seriously – in order to gain more direct bookings as a hotelier, you need to view this industry as… (more)