Archive for the ‘Hospitality Trends’ Category

5 tips for maximising direct bookings in 2021

Hosted by TripTease, the Direct Booking Summit is now in its third year and is the first event of its kind devoted to helping hoteliers increase the number of direct bookings they receive. The fact direct booking now has its own summit is a clear indication of how big a challenge it is for hoteliers (particularly… (more)

Getting to know your guests: the basics of guest profiling

November 9th, 2020 Mark Ellis Data Management, Hospitality Trends, Marketing

If there’s one thing the OTAs know how to do well, it’s guest profiling. In fact, there’s a high chance they’ve obtained more data about your guests than you have… and you’re the one providing the service! The good news is this can be fixed, because as the hotelier, you have access to just as… (more)

Short domestic stays in leisure market driving bookings in the UK

November 5th, 2020 Stefano Mocella Hospitality Trends, Latest News, Marketing, Online Bookings

New data suggests short stays will lead industry recovery in the UK  As the UK is in the throes of a month-long ‘leisure’ lockdown, there is some encouraging news as far as what’s in store for the industry. Knight Frank recently share some data suggesting that the short-stay leisure market is expected to emerge as a catalyst for… (more)

How to Turn OTA Lookers into Direct Bookers 

Let’s face it; OTAs have become a necessary evil in the hotel industry. They help your property become visible to the world and assist you in obtaining more bookings. With the convenience of online booking, most guests view at least one OTA site’s pricing before deciding on a booking platform. However, with OTA fees sometimes… (more)

The simple Google Analytics guide for hoteliers

You’re a modern, savvy hotelier, which means you’ve got a website with an awesome online booking portal. Obviously. It also means you understand what Google Analytics is. You’re aware that it provides vital insight into the way in which visitors interact with your hotel’s most important web presence. You also know that it offers data… (more)

The Crucial Moments That Can Make or Break Your Guest Experience

October 1st, 2020 Lisa Livingston Hospitality Trends, Marketing

All hoteliers will attest that managing your guests’ expectations is the most rewarding and also most challenging part of their job. After all, each guest who decides to stay at your property is expecting something special from your property; whether that’s something your website promised, something a front desk clerk mentioned or something that a… (more)

The no nonsense guide to the GDS for independent hotels

September 27th, 2020 Mark Ellis Data Management, Hospitality Technology

Three letters which have remained something of a mystery for many hoteliers: ‘GDS’. They stand for ‘Global Distribution System’, which is a huge network dedicated to providing travel industry professionals with a wide choice of hotels and travel packages. Until very recently, the GDS has quite rightly been the domain of large hotels and big… (more)

Simple ways for hotels to upsell to guests

September 24th, 2020 Stefano Mocella Hospitality Technology, Hospitality Trends, Marketing

While the hotel industry has shown some signs of recovery coming off the end of summer, it is indeed still a challenging time for the industry. Occupancy rates likely won’t be what they were pre-Covid for quite a while, but that doesn’t mean marketing efforts need to stop. In fact, guests who are still traveling… (more)

6 exciting ideas for creating hotel marketing videos

September 21st, 2020 Mark Ellis General, Hospitality Trends, Marketing

Video is the new normal for marketing, especially in the digital age when streaming services are so widely used. If the year has taught us anything, it’s that hotels need to be flexible and quick to adapt. With an online presence becoming more important than ever, with hotels needing to attract guests in a digital… (more)