Archive for the ‘Hospitality Trends’ Category

Swiping a chip card is like giving away comp rooms – lots of comp rooms!

February 21st, 2019 Kent Howard Data Management, Hospitality Trends, Payment Processing

Liability Shift, as a lodging merchant, you’ve likely heard this term before. It’s frustrating and infuriating at times, because we all want to believe that our guests have everyone’s best interest at heart. However, the fact remains that credit card fraud is on the rise and hoteliers are not immune to fraud and the dreaded charge-back…. (more)

Rev up Occupancy and Revenue with Gift Cards

February 14th, 2019 Lisa Livingston Hospitality Trends, Latest News, Marketing

As a hotelier, your goal is to offer unique experiences to your guests, so it makes sense to offer gift cards so your guests can experience all there is to do around your property.  Gift cards are easy to set up, easy to maintain, and can encompass a full getaway weekend, or additional discounts in… (more)

To CRM or not to CRM

January 31st, 2019 Kent Howard Hospitality Trends, Marketing

How many times has your front desk staff checked in the Jones family from Idaho? The Jones’ have visited your property for the past five years, their children have grown up on the ski slopes, and yet your staff (who have been at the property since it opened in 2014) don’t call them by their… (more)

What Does the EMV Liability Shift Mean For Your Property?

January 24th, 2019 Lisa Livingston Data Management, Hospitality Trends, Payment Processing

Everywhere we go we see EMV chip readers; the grocery store, big box retailers, gas stations even our favorite hotels. EMV which stands for Europay, MasterCard and Visa, is a solution that relies on a consumer having a special chip in their credit or debit card that makes credit card transactions more secure.  However, for… (more)

Five reasons why a cloud-based PMS is a great investment

The adage “you get out what you put in” couldn’t be more accurate in for hoteliers. In fact, a shift is happening in the hotel industry as hoteliers are quickly making cloud-based PMS systems their top choice. Typically, a cloud-based PMS system is the first choice for new hoteliers. However, small boutique hotels, medium sized… (more)

Six Hospitality Trends for 2019

January 3rd, 2019 Lisa Livingston Hospitality Trends, Hotel Property Management

While all hoteliers agree that creating a memorable guest experience is why they’re in the hospitality industry, in fact creating that experience has become as essential as providing a clean, comfortable room.  Let’s face it, there is a direct correlation between guest experience and guest loyalty and in 2019 this couldn’t be more accurate.  As… (more)

Five Benefits of Switching to a Cloud-based PMS 

December 3rd, 2018 Lisa Livingston Hospitality Trends, Hotel Property Management

If you have been working in hotels since the 1990’s or before it’s likely you’re using an outdated PMS system to run the property.  Prior to the PMS software technology boom, it was common practice to use a simplistic reservation system to keep track of guest comings and goings. While your outdated PMS system may have kept records, and calculated what you… (more)

Three Marketing Trends For Hoteliers in 2019

November 20th, 2018 Kent Howard Hospitality Trends, Marketing

Christmas and the close of another year are just a few weeks away, which means it is time for hoteliers to start thinking about their marketing plans for 2019. The challenge for any hotelier though is the sheer number of options available for marketing your property. And, while that might sound like a good problem… (more)

How to Grow Your Loyalty Through Word-Of-Mouth Marketing

November 6th, 2018 Lisa Livingston Hospitality Trends, Marketing

It’s true that if a customer has a negative experience, they will tell everyone that their experience was less than desirable. It’s also true that if a customer has a positive experience, they will tell ten friends. Social Media amplifies this at least 10 fold! Let’s focus on the positive experience for a second: What… (more)