Archive for the ‘Marketing’ Category

Happy Hotelier Holidays: How to Engage Guests and Drive Bookings this Holiday Season

Competition is heating up for the 112 million travelers who are busily making their holiday travel plans. If you’re like most hoteliers, you’d like to get a piece of this travel pie too. With OTAs competing for your online bookings, and the lure of holiday specials appearing on every website, what is stopping you from… (more)

What Is Your Email IQ? The Email Etiquette of Modern Hoteliers

September 19th, 2019 Lisa Livingston General, Hospitality Trends, Marketing, Online Bookings

With online reservations being at an all time high, there aren’t a lot of hoteliers that don’t send out email communications to their guests before, during or after their travel. However, are the emails you’re sending convey the right message for your property? Every property is different, and the amount of email communication a flagged… (more)

How to Attract Bleisure Travelers to Your Property and Keep Them Coming Back

September 10th, 2019 Lisa Livingston General, Hospitality Trends, Marketing

Just like the mullet fashion trend of the 70s the bleisure traveler is a business in the front party in the back traveler. You may be wondering, what is bleisure travel? To put it simply, bleisure travel is this: Say your guest has a business meeting Tuesday and Wednesday but they decide to extend their stay through Saturday… (more)

Upselling: Creating A Unique Guest Experience

Hoteliers seem to struggle to find ways to increase revenue, but by implementing an upselling strategy that goes beyond the typical freebie offer is sometimes all that is necessary to create a unique guest experience and increase revenue. The first step in implementing an upsell program for your property is to determine the upsell opportunities… (more)

The Crucial Moments That Can Make or Break Your Guest Experience

May 23rd, 2019 Lisa Livingston Hospitality Trends, Marketing

All hoteliers will attest that managing your guests’ expectations is the most rewarding and also most challenging part of their job. After all, each guest who decides to stay at your property is expecting something special from your property; whether that’s something your website promised, something a front desk clerk mentioned or something that a… (more)

How To Make The Most Out Of The Summer Season

May 15th, 2019 Lisa Livingston Hospitality Trends, Marketing

With summer rapidly approaching, millions of people are making travel arrangements and booking hotels. With that in mind, how is your property making the most out of the summer season? After researching some of the busiest summer destinations, we thought we’d bring you some of the top summer campaign tips to kick your property into… (more)

Does your online booking strategy match the trends?

April 18th, 2019 Kent Howard Hospitality Trends, Marketing

Online Travel Agents (OTAs) like Booking.com and Expedia.com now garner 39% (Travel Daily News) of total online bookings.  This staggering number continues to grow every year making it an absolute must for hoteliers to establish effective partnerships with these services.  Let’s take a deeper dive on the numbers and see what is trending and how this… (more)

Effective Hotel Marketing Stratigies

April 10th, 2019 Lisa Livingston Hospitality Trends, Marketing

Effective hotel marketing means that you not only have to impact future guests, but you must appeal to your existing and former guests too.  However, marketing goes beyond just building your brand, it also encompasses guest bookings, planning, and researching their trips. There are so many variables in marketing strategies available to savvy hoteliers these… (more)

Win with GDPR in 4 easy steps!

March 22nd, 2019 Lisa Livingston Data Management, General, Marketing

Customer data is held in high regard these days for those in the hospitality industry.  But with all information and technology; great power brings great responsibility.  The responsibility doesn’t always land on you as the hotel owner.  First, before you can protect your guests’ data, it’s imperative that you know what kinds of data you’re… (more)