All hoteliers will attest that managing your guests’ expectations is the most rewarding and also most challenging part of their job. After all, each guest who decides to stay at your property is expecting something special from your property; whether that’s something your website promised, something a front desk clerk mentioned or something that a… (more)
Archive for the ‘Marketing’ Category
How To Make The Most Out Of The Summer Season
With summer rapidly approaching, millions of people are making travel arrangements and booking hotels. With that in mind, how is your property making the most out of the summer season? After researching some of the busiest summer destinations, we thought we’d bring you some of the top summer campaign tips to kick your property into… (more)
Does your online booking strategy match the trends?
Online Travel Agents (OTAs) like Booking.com and Expedia.com now garner 39% (Travel Daily News) of total online bookings. This staggering number continues to grow every year making it an absolute must for hoteliers to establish effective partnerships with these services. Let’s take a deeper dive on the numbers and see what is trending and how this… (more)
Effective Hotel Marketing Stratigies
Effective hotel marketing means that you not only have to impact future guests, but you must appeal to your existing and former guests too. However, marketing goes beyond just building your brand, it also encompasses guest bookings, planning, and researching their trips. There are so many variables in marketing strategies available to savvy hoteliers these… (more)
Win with GDPR in 4 easy steps!
Customer data is held in high regard these days for those in the hospitality industry. But with all information and technology; great power brings great responsibility. The responsibility doesn’t always land on you as the hotel owner. First, before you can protect your guests’ data, it’s imperative that you know what kinds of data you’re… (more)
Social Media for Hotels: 6 Tips to Maximize Your Facebook and Instagram Posts
Because the travel industry is mainly recognized by visual appearances, there are many ways to market your property (both inside and outside) on social media. If you want your potential guests to take a second or third look at your property you must be able to evoke a response from them and what better way… (more)
Selecting a CRM Solution? Here are some helpful tips
As customer relationship management software (CRM) is moved to the forefront of technological requirements for hoteliers in 2019, hoteliers are in search of a CRM solution that can accurately measure guest desires, collect guest data, and analyze guest experiences. Plus, the solution must hit all the communication touch points throughout the guest journey. The truth… (more)
Rev up Occupancy and Revenue with Gift Cards
As a hotelier, your goal is to offer unique experiences to your guests, so it makes sense to offer gift cards so your guests can experience all there is to do around your property. Gift cards are easy to set up, easy to maintain, and can encompass a full getaway weekend, or additional discounts in… (more)
To CRM or not to CRM
How many times has your front desk staff checked in the Jones family from Idaho? The Jones’ have visited your property for the past five years, their children have grown up on the ski slopes, and yet your staff (who have been at the property since it opened in 2014) don’t call them by their… (more)