In today’s digital world, social media is a part of nearly everyone’s everyday life. The same is true in the hospitality world. Four in ten global travel marketers believe Facebook and Instagram are among the platforms which will disrupt the travel industry in the next few years. Tellingly, both of those social media services are… (more)
Archive for the ‘Marketing’ Category
How to Embrace Online Travel Agency Partnerships as a Hotelier
Research suggests that anywhere between 50% to 72% of an independent hotel’s bookings will come from an online travel agency. That is a strong statistic that cannot be ignored. As a hotelier battling big chains, the increasingly complex guest journeys and rising commission bills, you won’t find this article to be easy reading, but it’s a fact… (more)
Does your online booking strategy match the trends?
Online Travel Agents (OTAs) like Booking.com and Expedia.com have been eating up direct hotel bookings, however some trends are suggesting that perhaps the tide may be turning. Phocuswright data reported that in 2018, direct bookings had climbed to around 49% of total online bookings for U.S. hotels and lodging services (Travel Weekly). Phocuswright added that… (more)
InnQuest Software Launches Stayfull Channel Manager
InnQuest Software is pleased to announce the launch of their Stayfull Channel Manager, a powerful hotel channel manager allowing hoteliers to manage all OTA connections directly from roomMaster. Stayfull allows roomMaster users to take their property’s online distribution to the next level and grow bookings. With the WebBook Booking Engine and now Stayfull, hoteliers can… (more)
Happy Hotelier Holidays: How to Engage Guests and Drive Bookings this Holiday Season
Competition is heating up for the 112 million travelers who are busily making their holiday travel plans. If you’re like most hoteliers, you’d like to get a piece of this travel pie too. With OTAs competing for your online bookings, and the lure of holiday specials appearing on every website, what is stopping you from… (more)
What Is Your Email IQ? The Email Etiquette of Modern Hoteliers
With online reservations being at an all time high, there aren’t a lot of hoteliers that don’t send out email communications to their guests before, during or after their travel. However, are the emails you’re sending convey the right message for your property? Every property is different, and the amount of email communication a flagged… (more)
How to Attract Bleisure Travelers to Your Property and Keep Them Coming Back
Just like the mullet fashion trend of the 70s the bleisure traveler is a business in the front party in the back traveler. You may be wondering, what is bleisure travel? To put it simply, bleisure travel is this: Say your guest has a business meeting Tuesday and Wednesday but they decide to extend their stay through Saturday… (more)
Upselling: Creating A Unique Guest Experience
Hoteliers seem to struggle to find ways to increase revenue, but by implementing an upselling strategy that goes beyond the typical freebie offer is sometimes all that is necessary to create a unique guest experience and increase revenue. The first step in implementing an upsell program for your property is to determine the upsell opportunities… (more)
The Crucial Moments That Can Make or Break Your Guest Experience
All hoteliers will attest that managing your guests’ expectations is the most rewarding and also most challenging part of their job. After all, each guest who decides to stay at your property is expecting something special from your property; whether that’s something your website promised, something a front desk clerk mentioned or something that a… (more)