Archive for the ‘Marketing’ Category

The simple Google Analytics guide for hoteliers

You’re a modern, savvy hotelier, which means you’ve got a website with an awesome online booking portal. Obviously. It also means you understand what Google Analytics is. You’re aware that it provides vital insight into the way in which visitors interact with your hotel’s most important web presence. You also know that it offers data… (more)

The Crucial Moments That Can Make or Break Your Guest Experience

October 1st, 2020 Lisa Livingston Hospitality Trends, Marketing

All hoteliers will attest that managing your guests’ expectations is the most rewarding and also most challenging part of their job. After all, each guest who decides to stay at your property is expecting something special from your property; whether that’s something your website promised, something a front desk clerk mentioned or something that a… (more)

Simple ways for hotels to upsell to guests

September 24th, 2020 Stefano Mocella Hospitality Technology, Hospitality Trends, Marketing

While the hotel industry has shown some signs of recovery coming off the end of summer, it is indeed still a challenging time for the industry. Occupancy rates likely won’t be what they were pre-Covid for quite a while, but that doesn’t mean marketing efforts need to stop. In fact, guests who are still traveling… (more)

6 exciting ideas for creating hotel marketing videos

September 21st, 2020 Mark Ellis General, Hospitality Trends, Marketing

Video is the new normal for marketing, especially in the digital age when streaming services are so widely used. If the year has taught us anything, it’s that hotels need to be flexible and quick to adapt. With an online presence becoming more important than ever, with hotels needing to attract guests in a digital… (more)

How UK hoteliers can boost destination promotion to boost occupancy

September 14th, 2020 Mark Ellis Hospitality Trends, Marketing, Online Bookings

Some hotels try hard to be unique so that guests are more likely to come knocking, but the biggest influence on booking numbers will often be location, location, location. Hence, destination promotion is crucial in having guests flock to your hotel. The UK hospitality industry is currently in a period where reaching out to domestic… (more)

How to Attract Bleisure Travelers to Your Property and Keep Them Coming Back

September 10th, 2020 Lisa Livingston General, Hospitality Trends, Marketing

As we know in 2020, many vacations were put on hold, as travel plans were canceled amid the COVID-19 pandemic. Remote work has taken over many industries, but at a certain point, workers have gotten tired of being cooped up in their homes. As a result, the ‘bleisure’ trend, otherwise known as a workation, has… (more)

5 things you can do today to put your independent hotel ahead of the big chain competition

September 3rd, 2020 Mark Ellis Hotel Property Management, Marketing

Running an independent hotel can feel like an uphill struggle – especially if you stick to the same old methods you’ve always used and ignore the need to innovate. But rather than let the big chains walk all over you, it makes sense to stop procrastinating and take action. Here are five things you can… (more)

Selecting a CRM Solution? Here are some helpful tips

July 28th, 2020 Lisa Livingston Data Management, General, Marketing

As customer relationship management software (CRM) is moved to the forefront of technological requirements for hoteliers in 2019, hoteliers are in search of a CRM solution that can accurately measure guest desires, collect guest data, and analyze guest experiences. Plus, the solution must hit all the communication touch points throughout the guest journey. The truth… (more)

4 Things Hoteliers Can Do To Increase Direct Bookings

July 21st, 2020 Mark Ellis Hospitality Technology, Marketing, Online Bookings

If there’s one question hoteliers ask themselves every day, it’s: “how can I increase direct bookings?”. And that’s understandable because ‘beating’ the online travel agents (OTAs) feels like an impossible task… …until you realise that it isn’t really a battle. Seriously – in order to gain more direct bookings as a hotelier, you need to view this industry as… (more)