Archive for the ‘Marketing’ Category

Is your mobile-unfriendly booking engine costing you bookings?

March 11th, 2021 Stefano Mocella Hospitality Trends, Marketing, Online Bookings

There’s no doubt that smartphones have brought more and more convenience to our lives. Think of all the things we do from our smartphones: Play games, watch movies, listen to music, book flights, even make hotel reservations. On any given day, you can look around and see people intently staring at their mobile devices; in… (more)

How UK hoteliers can boost destination promotion to boost occupancy

February 24th, 2021 Mark Ellis Hospitality Trends, Marketing, Online Bookings

Some hotels try hard to be unique so that guests are more likely to come knocking, but the biggest influence on booking numbers will often be location, location, location. Hence, destination promotion is crucial in having guests flock to your hotel. The UK hospitality industry is currently in a period where reaching out to domestic… (more)

Tips to Increase Guest Engagement Before, During and After the Stay 

February 18th, 2021 Lisa Livingston Hotel Property Management, Marketing

“There is extraordinary chemistry that exists in long-term relationships.” ~ Conrad Levinson  Hoteliers are in the business to make their guests happy, right? Therefore, it goes without saying that hoteliers don’t want their guests to be unhappy when visiting their property. Consequently, this means that a hotelier spends a great deal of time focusing on their… (more)

How to Embrace Online Travel Agency Partnerships as a Hotelier

February 4th, 2021 Kent Howard Hospitality Trends, Marketing

Research suggests that anywhere between 50% to 72% of an independent hotel’s bookings will come from an online travel agency. That is a strong statistic that cannot be ignored. As a hotelier battling big chains, the increasingly complex guest journeys and rising commission bills, you won’t find this article to be easy reading, but it’s a fact… (more)

How to turn your hotel into a specialist accommodation provider

January 27th, 2021 Mark Ellis Hospitality Trends, Marketing

If you’re sniggering at the back having read the title of this blog post, we should perhaps point out that by ‘specialist accommodation provider’, we’re not referring to the practice of offering hotel rooms by the hour. However, the hoteliers promoting the use of their properties for such erm… endeavours… may well have a point…. (more)

What a CRM system can bring to your hotel

January 11th, 2021 Kent Howard Hospitality Trends, Marketing

How many times has your front desk staff checked in the Jones family from Idaho? The Jones’ have visited your property for the past five years, their children have grown up on the ski slopes, and yet your staff (who have been at the property since it opened in 2014) don’t call them by their… (more)

4 Things Hoteliers Can Do To Increase Direct Bookings

December 7th, 2020 Mark Ellis Hospitality Technology, Marketing, Online Bookings

If there’s one question hoteliers ask themselves every day, it’s: “how can I increase direct bookings?”. And that’s understandable because ‘beating’ the online travel agents (OTAs) feels like an impossible task… …until you realise that it isn’t really a battle. Seriously – in order to gain more direct bookings as a hotelier, you need to view this industry as… (more)

Getting to know your guests: the basics of guest profiling

November 9th, 2020 Mark Ellis Data Management, Hospitality Trends, Marketing

If there’s one thing the OTAs know how to do well, it’s guest profiling. In fact, there’s a high chance they’ve obtained more data about your guests than you have… and you’re the one providing the service! The good news is this can be fixed, because as the hotelier, you have access to just as… (more)

Short domestic stays in leisure market driving bookings in the UK

November 5th, 2020 Stefano Mocella Hospitality Trends, Latest News, Marketing, Online Bookings

New data suggests short stays will lead industry recovery in the UK  As the UK is in the throes of a month-long ‘leisure’ lockdown, there is some encouraging news as far as what’s in store for the industry. Knight Frank recently share some data suggesting that the short-stay leisure market is expected to emerge as a catalyst for… (more)