Since the travel industry is mainly recognized by visual appearances, there are many ways to market your property (both inside and outside) on social media. If you want your potential guests to take a second or third look at your property you must be able to evoke a response from them and what better way… (more)
Archive for the ‘Marketing’ Category
Simple ways for hotels to upsell to guests
The hotel industry has shown a lot of resilience in adjusting to a fluid situation over the past 18 months. Occupancy rates likely won’t be what they were pre-Covid for quite a while, but hotels have adapted quite well in meeting new guest expectations. In fact, guests who are choosing to travel are likely doing… (more)
How to Attract Bleisure Travelers to Your Property and Keep Them Coming Back
Remote work has taken over many industries, but at a certain point, workers have gotten tired of being cooped up in their homes. As a result, the ‘bleisure’ trend, otherwise known as a workation, has only gotten stronger, with many hotels seeing long-term stays for workers simply looking for a change of scenery while staying… (more)
The Value of Having a Hotel Blog
If your hotel website features a blog section, which has remained dormant after an initial flurry of posts, then you’re not alone. Maintaining and adding new posts regularly to a blog is hard work – particularly when you’re the owner, manager or marketing head honcho for a busy hotel. Blogging remains, however, one of the… (more)
Location, location, location: How to use destination marketing to boost occupancy
Take your marketing to a new level! It’s easy to get caught up on focusing your efforts into making your hotel unique and offering something different to entice guests and increase booking numbers. Obviously, those efforts are important, however the greatest influence on booking numbers is due to location – thus, destination promotion is key! The goal is to promote your location as superior to alternatives in the area, highlighting why… (more)
How To Make The Most Out Of The Summer Season
There’s no doubt that this summer will be a very different one. Post COVID-19 pandemic, no one really knows what the ‘new normal’ is going to look like. But, that doesn’t mean hoteliers can’t make the most of the opportunities that will begin to present themselves as the world reopens for business. With summer rapidly approaching… (more)
4 ways to create a winning room rate strategy for your hotel
We can keep shouting from the rooftops about how hotels need to be customer focused until we’re blue in the face. And it stands to reason; your hotel’s warm and friendly experience will always be top priority. However, you can’t provide warmth or friendship if there’s nobody booked in to experience it. You’re still running… (more)
Is your mobile-unfriendly booking engine costing you bookings?
There’s no doubt that smartphones have brought more and more convenience to our lives. Think of all the things we do from our smartphones: Play games, watch movies, listen to music, book flights, even make hotel reservations. On any given day, you can look around and see people intently staring at their mobile devices; in… (more)
How UK hoteliers can boost destination promotion to boost occupancy
Some hotels try hard to be unique so that guests are more likely to come knocking, but the biggest influence on booking numbers will often be location, location, location. Hence, destination promotion is crucial in having guests flock to your hotel. The UK hospitality industry is currently in a period where reaching out to domestic… (more)