Christmas and the close of another year are just a few weeks away, which means it is time for hoteliers to start thinking about their marketing plans for 2019. The challenge for any hotelier though is the sheer number of options available for marketing your property. And, while that might sound like a good problem… (more)
Archive for the ‘Marketing’ Category
How to Grow Your Loyalty Through Word-Of-Mouth Marketing
It’s true that if a customer has a negative experience, they will tell everyone that their experience was less than desirable. It’s also true that if a customer has a positive experience, they will tell ten friends. Social Media amplifies this at least 10 fold! Let’s focus on the positive experience for a second: What… (more)
Tips to Increase Guest Engagement Before, During and After the Stay
“There is extraordinary chemistry that exists in long-term relationships.” ~ Conrad Levinson Hoteliers are in the business to make their guests happy, right? Therefore, it goes without saying that hoteliers don’t want their guests to be unhappy when visiting their property. Consequently, this means that a hotelier spends a great deal of time focusing on their… (more)
Five Strategies to Increase Direct Bookings
Direct Bookings…all hoteliers know that driving them has become a key objective for properties of all sizes, and they are one of the best revenue management strategies. You may still believe that OTAs are going to provide you with the most bookings, but by taking back your reservations from the OTAs you can increase repeat… (more)
Getting to know your guests: the basics of guest profiling
If there’s one thing the OTAs know how to do well, it’s guest profiling. In fact, there’s a high chance they’ve obtained more data about your guests than you have… and you’re the one providing the service! The good news is this can be fixed, because as the hotelier, you have access to just as… (more)
Is your mobile-unfriendly booking engine costing you bookings?
It’s unrealistic to think that our smartphones actually make us smarter (lol); but isn’t it accurate to say our smartphones make our lives easier? Think of all the things we do from our smartphones: Play games, watch movies, listen to music, book flights, even make hotel reservations. On any given day, you can look around… (more)
Destination Marketing Ideas for Hotels
During July 2018, I wrote about the rising popularity of destination marketing and promotion and how it enables hotels to market well beyond the four walls of their property. I even had the opportunity to discuss the merits of this form of marketing on a recent podcast with our sister companies, Welcome Systems and DockMaster…. (more)
Great Guest Relationships Start With Your Online Booking System
A recent survey by Allianz Global revealed that 53% of travelers are unlikely to use sharing services such as Airbnb this year. Citing reasons such as not wanting to share with strangers and the belief that hotels have superior offerings, is this proof that interest in hospitality disruptors is waning? In reality, the sharing economy… (more)
Can Independent Hotels Use Loyalty Programs to Increase Occupancy Rates?
According to a study by Accenture, 46% of consumers have joined a hotel loyalty program – an unsurprising percentage, given the popularity of such a component in big hotel brand marketing strategies. Should independent hotels adopt this same strategy, or are the relative costs simply too steep? The good news for independent hotel owners is… (more)