Archive for the ‘Marketing’ Category

Selecting a CRM Solution? Here are some helpful tips

July 28th, 2020 Lisa Livingston Data Management, General, Marketing

As customer relationship management software (CRM) is moved to the forefront of technological requirements for hoteliers in 2019, hoteliers are in search of a CRM solution that can accurately measure guest desires, collect guest data, and analyze guest experiences. Plus, the solution must hit all the communication touch points throughout the guest journey. The truth… (more)

4 Things Hoteliers Can Do To Increase Direct Bookings

July 21st, 2020 Mark Ellis Hospitality Technology, Marketing, Online Bookings

If there’s one question hoteliers ask themselves every day, it’s: “how can I increase direct bookings?”. And that’s understandable because ‘beating’ the online travel agents (OTAs) feels like an impossible task… …until you realise that it isn’t really a battle. Seriously – in order to gain more direct bookings as a hotelier, you need to view this industry as… (more)

The Value of Having a Hotel Blog

July 8th, 2020 Kent Howard Marketing

If your hotel website features a blog section, which has remained dormant after an initial flurry of posts, then you’re not alone. Maintaining and adding new posts regularly to a blog is hard work – particularly when you’re the owner, manager or marketing head honcho for a busy hotel. Blogging remains, however, one of the… (more)

5 Marketing Strategies For Hotels As They Enter The Next Phase

June 12th, 2020 Mark Ellis General, Hospitality Trends, Marketing

You may be tired of hearing about ‘the new normal’ and ‘life after COVID-19’, but whatever name this new era is given, it’s something we all have to face in the hospitality industry. More specifically, this is a moment we must seize because we’re entering an era that will present plenty of opportunities for the… (more)

How to get your hotel ready for domestic travelers

There’s a reason CNBC recently published their top 10 cities for summer staycations. As 2020 returns to some form of normality, taking a vacation in your own country is likely to be a common choice for many families. This could be fantastic news for U.S. hoteliers. The ability to tap into a growing domestic travel… (more)

How To Make The Most Out Of The Summer Season (for 2020 and 2021)

May 28th, 2020 Lisa Livingston Hospitality Trends, Marketing

There’s no doubt that this summer will be a very different one. Post COVID-19 pandemic, no one really knows what the ‘new normal’ is going to look like. But, that doesn’t mean hoteliers can’t make the most of the opportunities that will begin to present themselves as the world reopens for business. With summer rapidly approaching… (more)

The Social Media Engagement Guide for Hoteliers

April 6th, 2020 Kent Howard Marketing

In today’s digital world, social media is a part of nearly everyone’s everyday life. The same is true in the hospitality world. Four in ten global travel marketers believe Facebook and Instagram are among the platforms which will disrupt the travel industry in the next few years. Tellingly, both of those social media services are… (more)

How to Embrace Online Travel Agency Partnerships as a Hotelier

March 18th, 2020 Kent Howard Hospitality Trends, Marketing

Research suggests that anywhere between 50% to 72% of an independent hotel’s bookings will come from an online travel agency. That is a strong statistic that cannot be ignored. As a hotelier battling big chains, the increasingly complex guest journeys and rising commission bills, you won’t find this article to be easy reading, but it’s a fact… (more)

Does your online booking strategy match the trends?

March 3rd, 2020 Kent Howard Hospitality Trends, Marketing

Online Travel Agents (OTAs) like Booking.com and Expedia.com have been eating up direct hotel bookings, however some trends are suggesting that perhaps the tide may be turning. Phocuswright data reported that in 2018, direct bookings had climbed to around 49% of total online bookings for U.S. hotels and lodging services (Travel Weekly). Phocuswright added that… (more)