Archive for the ‘Marketing’ Category

Does your online booking strategy match the trends?

April 18th, 2019 Kent Howard Hospitality Trends, Marketing

Online Travel Agents (OTAs) like Booking.com and Expedia.com now garner 39% (Travel Daily News) of total online bookings.  This staggering number continues to grow every year making it an absolute must for hoteliers to establish effective partnerships with these services.  Let’s take a deeper dive on the numbers and see what is trending and how this… (more)

Effective Hotel Marketing Stratigies

April 10th, 2019 Lisa Livingston Hospitality Trends, Marketing

Effective hotel marketing means that you not only have to impact future guests, but you must appeal to your existing and former guests too.  However, marketing goes beyond just building your brand, it also encompasses guest bookings, planning, and researching their trips. There are so many variables in marketing strategies available to savvy hoteliers these… (more)

Win with GDPR in 4 easy steps!

March 22nd, 2019 Lisa Livingston Data Management, General, Marketing

Customer data is held in high regard these days for those in the hospitality industry.  But with all information and technology; great power brings great responsibility.  The responsibility doesn’t always land on you as the hotel owner.  First, before you can protect your guests’ data, it’s imperative that you know what kinds of data you’re… (more)

Social Media for Hotels: 6 Tips to Maximize Your Facebook and Instagram Posts

March 13th, 2019 Kent Howard Hospitality Trends, Marketing

Because the travel industry is mainly recognized by visual appearances, there are many ways to market your property (both inside and outside) on social media. If you want your potential guests to take a second or third look at your property you must be able to evoke a response from them and what better way… (more)

Selecting a CRM Solution? Here are some helpful tips

February 28th, 2019 Lisa Livingston Data Management, General, Marketing

As customer relationship management software (CRM) is moved to the forefront of technological requirements for hoteliers in 2019, hoteliers are in search of a CRM solution that can accurately measure guest desires, collect guest data, and analyze guest experiences. Plus, the solution must hit all the communication touch points throughout the guest journey. The truth… (more)

Rev up Occupancy and Revenue with Gift Cards

February 14th, 2019 Lisa Livingston Hospitality Trends, Latest News, Marketing

As a hotelier, your goal is to offer unique experiences to your guests, so it makes sense to offer gift cards so your guests can experience all there is to do around your property.  Gift cards are easy to set up, easy to maintain, and can encompass a full getaway weekend, or additional discounts in… (more)

To CRM or not to CRM

January 31st, 2019 Kent Howard Hospitality Trends, Marketing

How many times has your front desk staff checked in the Jones family from Idaho? The Jones’ have visited your property for the past five years, their children have grown up on the ski slopes, and yet your staff (who have been at the property since it opened in 2014) don’t call them by their… (more)

Three Marketing Trends For Hoteliers in 2019

November 20th, 2018 Kent Howard Hospitality Trends, Marketing

Christmas and the close of another year are just a few weeks away, which means it is time for hoteliers to start thinking about their marketing plans for 2019. The challenge for any hotelier though is the sheer number of options available for marketing your property. And, while that might sound like a good problem… (more)

How to Grow Your Loyalty Through Word-Of-Mouth Marketing

November 6th, 2018 Lisa Livingston Hospitality Trends, Marketing

It’s true that if a customer has a negative experience, they will tell everyone that their experience was less than desirable. It’s also true that if a customer has a positive experience, they will tell ten friends. Social Media amplifies this at least 10 fold! Let’s focus on the positive experience for a second: What… (more)