Archive for the ‘Marketing’ Category

Location, location, location: How to use destination marketing to boost occupancy

June 1st, 2021 Stefano Mocella Hospitality Trends, Marketing

  Take your marketing to a new level!   It’s easy to get caught up on focusing your efforts into making your hotel unique and offering something different to entice guests and increase booking numbers.   Obviously, those efforts are important, however the greatest influence on booking numbers is due to location – thus, destination promotion is key!   The goal is to promote your location as superior to alternatives in the area, highlighting why… (more)

How To Make The Most Out Of The Summer Season

May 10th, 2021 Lisa Livingston Hospitality Trends, Marketing

There’s no doubt that this summer will be a very different one. Post COVID-19 pandemic, no one really knows what the ‘new normal’ is going to look like. But, that doesn’t mean hoteliers can’t make the most of the opportunities that will begin to present themselves as the world reopens for business. With summer rapidly approaching… (more)

4 ways to create a winning room rate strategy for your hotel

We can keep shouting from the rooftops about how hotels need to be customer focused until we’re blue in the face. And it stands to reason; your hotel’s warm and friendly experience will always be top priority. However, you can’t provide warmth or friendship if there’s nobody booked in to experience it. You’re still running… (more)

Is your mobile-unfriendly booking engine costing you bookings?

March 11th, 2021 Stefano Mocella Hospitality Trends, Marketing, Online Bookings

There’s no doubt that smartphones have brought more and more convenience to our lives. Think of all the things we do from our smartphones: Play games, watch movies, listen to music, book flights, even make hotel reservations. On any given day, you can look around and see people intently staring at their mobile devices; in… (more)

How UK hoteliers can boost destination promotion to boost occupancy

February 24th, 2021 Mark Ellis Hospitality Trends, Marketing, Online Bookings

Some hotels try hard to be unique so that guests are more likely to come knocking, but the biggest influence on booking numbers will often be location, location, location. Hence, destination promotion is crucial in having guests flock to your hotel. The UK hospitality industry is currently in a period where reaching out to domestic… (more)

Tips to Increase Guest Engagement Before, During and After the Stay 

February 18th, 2021 Lisa Livingston Hotel Property Management, Marketing

“There is extraordinary chemistry that exists in long-term relationships.” ~ Conrad Levinson  Hoteliers are in the business to make their guests happy, right? Therefore, it goes without saying that hoteliers don’t want their guests to be unhappy when visiting their property. Consequently, this means that a hotelier spends a great deal of time focusing on their… (more)

How to Embrace Online Travel Agency Partnerships as a Hotelier

February 4th, 2021 Kent Howard Hospitality Trends, Marketing

Research suggests that anywhere between 50% to 72% of an independent hotel’s bookings will come from an online travel agency. That is a strong statistic that cannot be ignored. As a hotelier battling big chains, the increasingly complex guest journeys and rising commission bills, you won’t find this article to be easy reading, but it’s a fact… (more)

How to turn your hotel into a specialist accommodation provider

January 27th, 2021 Mark Ellis Hospitality Trends, Marketing

If you’re sniggering at the back having read the title of this blog post, we should perhaps point out that by ‘specialist accommodation provider’, we’re not referring to the practice of offering hotel rooms by the hour. However, the hoteliers promoting the use of their properties for such erm… endeavours… may well have a point…. (more)

What a CRM system can bring to your hotel

January 11th, 2021 Kent Howard Hospitality Trends, Marketing

How many times has your front desk staff checked in the Jones family from Idaho? The Jones’ have visited your property for the past five years, their children have grown up on the ski slopes, and yet your staff (who have been at the property since it opened in 2014) don’t call them by their… (more)