Archive for the ‘Marketing’ Category

Rev up Occupancy and Revenue with Gift Cards

February 14th, 2019 Lisa Livingston Hospitality Trends, Latest News, Marketing

As a hotelier, your goal is to offer unique experiences to your guests, so it makes sense to offer gift cards so your guests can experience all there is to do around your property.  Gift cards are easy to set up, easy to maintain, and can encompass a full getaway weekend, or additional discounts in… (more)

To CRM or not to CRM

January 31st, 2019 Kent Howard Hospitality Trends, Marketing

How many times has your front desk staff checked in the Jones family from Idaho? The Jones’ have visited your property for the past five years, their children have grown up on the ski slopes, and yet your staff (who have been at the property since it opened in 2014) don’t call them by their… (more)

Three Marketing Trends For Hoteliers in 2019

November 20th, 2018 Kent Howard Hospitality Trends, Marketing

Christmas and the close of another year are just a few weeks away, which means it is time for hoteliers to start thinking about their marketing plans for 2019. The challenge for any hotelier though is the sheer number of options available for marketing your property. And, while that might sound like a good problem… (more)

How to Grow Your Loyalty Through Word-Of-Mouth Marketing

November 6th, 2018 Lisa Livingston Hospitality Trends, Marketing

It’s true that if a customer has a negative experience, they will tell everyone that their experience was less than desirable. It’s also true that if a customer has a positive experience, they will tell ten friends. Social Media amplifies this at least 10 fold! Let’s focus on the positive experience for a second: What… (more)

Tips to Increase Guest Engagement Before, During and After the Stay 

October 30th, 2018 Lisa Livingston Hotel Property Management, Marketing

“There is extraordinary chemistry that exists in long-term relationships.” ~ Conrad Levinson  Hoteliers are in the business to make their guests happy, right? Therefore, it goes without saying that hoteliers don’t want their guests to be unhappy when visiting their property. Consequently, this means that a hotelier spends a great deal of time focusing on their… (more)

Five Strategies to Increase Direct Bookings

October 24th, 2018 Lisa Livingston Hotel Property Management, Marketing, Online Bookings

Direct Bookings…all hoteliers know that driving them has become a key objective for properties of all sizes, and they are one of the best revenue management strategies.  You may still believe that OTAs are going to provide you with the most bookings, but by taking back your reservations from the OTAs you can increase repeat… (more)

Getting to know your guests: the basics of guest profiling

October 12th, 2018 Mark Ellis Data Management, Hospitality Trends, Marketing

If there’s one thing the OTAs know how to do well, it’s guest profiling. In fact, there’s a high chance they’ve obtained more data about your guests than you have… and you’re the one providing the service! The good news is this can be fixed, because as the hotelier, you have access to just as… (more)

Is your mobile-unfriendly booking engine costing you bookings?

October 2nd, 2018 Lisa Livingston Hospitality Trends, Marketing, Online Bookings

It’s unrealistic to think that our smartphones actually make us smarter (lol); but isn’t it accurate to say our smartphones make our lives easier? Think of all the things we do from our smartphones: Play games, watch movies, listen to music, book flights, even make hotel reservations. On any given day, you can look around… (more)

Destination Marketing Ideas for Hotels

September 18th, 2018 Kent Howard Hospitality Trends, Marketing

During July 2018, I wrote about the rising popularity of destination marketing and promotion and how it enables hotels to market well beyond the four walls of their property. I even had the opportunity to discuss the merits of this form of marketing on a recent podcast with our sister companies, Welcome Systems and DockMaster…. (more)