UNITED STATES – 17 April 2025 – roomMaster PMS, a provider of intuitive technology for smarter hotel operations, and ampliphi RMS, an AI-powered revenue management solution, have announced a strategic partnership that brings together two innovative platforms in the hospitality technology space.
This integration enriches hotel revenue strategy by aligning real-time pricing with market demand, competitor trends, and event-driven data: all powered by AI. With this partnership, hoteliers will be able to access ampliphi’s intelligent pricing capabilities directly through the roomMaster PMS interface they already use, allowing front desk teams to implement dynamic pricing strategies without adding complexity to their everyday tasks.
Above all, the integration addresses one of the most persistent operational issues that independent properties face: how to maximize room rates through all channels while directing employees to provide outstanding guest experiences rather than handle intricate pricing spreadsheets.
“We’re excited to announce this integration with ampliphi, which elevates our roomMaster PMS offering while providing our clients with innovative tools to stay ahead of market trends and drive stronger performance” said Steven Berger, Managing Director, roomMaster Software.
“This partnership marks a pivotal milestone in our journey to bring ampliphi’s AI-first pricing intelligence to more hoteliers,” said Kent Howard, Board Member. “By integrating directly with our first PMS partner, we’re making it easier than ever for properties to harness real-time data and AI-driven insights to optimize revenue with precision and speed.”
Independent hotel operators now have access to strong revenue optimization tools that easily integrate into their current operations as a result of this strategic integration. The combined solution helps with some particular difficulties faced by independent properties that must effectively compete through strategic pricing but frequently lack specialized revenue management personnel. The integrated solution provides independent hoteliers with several practical advantages, such as:
- Simplified workflow: Front desk staff can view and apply pricing suggestions right from the system they’re already familiar with.
- Market-responsive pricing: Properties can automatically adjust rates based on real-time market conditions, competitor pricing, and booking patterns.
- Multi-channel consistency: The integration eliminates the need for laborious manual updates by implementing rate changes simultaneously across all distribution channels.
- Strategic control: Management keeps control over pricing parameters while automating routine adjustments.
- Competitive positioning: Independent properties can now access the same level of pricing intelligence previously available to larger chains only.
- Time savings: Managers will save 5-8 hours weekly, typically spent on manual rate management across channels.
- Room-by-room revenue optimization: Use unique pricing techniques to optimize profits on your most sought-after rooms.
- Seasonal demand forecasting: Plan ahead for times of high demand and modify pricing policies accordingly.
The implementation is designed with real-world operations in mind, eliminating the need to coordinate with multiple vendors by offering unified onboarding and hands-on training for front desk staff.
With the solution currently in beta, forward-thinking hoteliers can see directly how AI-driven pricing can improve performance and streamline operations.
For more information about implementing the roomMaster-ampliphi integration at your property, contact [email protected]
About roomMaster Software
roomMaster Software is a leader in hospitality technology, dedicated to delivering innovative solutions that streamline operations and enhance guest experiences. With more than 5,500 properties across 100 countries trusting roomMaster, and over 440,000 rooms managed daily through the company’s flagship property management software, roomMaster PMS empowers hoteliers with reliable, robust, and user-friendly tools to manage their properties efficiently. For more information, visit www.innquest.com.
About ampliphi
ampliphi is an AI-powered hotel revenue management software created specifically for the hospitality industry. Designed to simplify complex pricing decisions, ampliphi harnesses automation and real-time market data to help hoteliers maximize revenue potential. To learn more or to request early access to the beta version, visit www.getampliphi.com.
Mayela Lozano is a content strategist with a passion for hospitality and technology. She collaborates with InnQuest on content creation, highlighting how technology can streamline hotel operations and enhance guest satisfaction. When she’s not creating content, Mayela loves to travel and spend time with her two little ones, discovering new adventures and making memories along the way.
