Archive for the ‘General’ Category

BookingSuite to discontinue WebDirect, BookingButton and RateIntelligence as hoteliers search for booking engines

October 7th, 2020 Stefano Mocella General, Latest News, Online Bookings

Hoteliers were taken aback earlier this year when Booking.com, a world renowned online travel agency for lodging reservations, announced that BookingSuite, one of their units, would be discontinuing WebDirect, BookingButton and RateIntelligence. All three platforms will be discontinued, effective November 30th, 2020.  That leaves hotels with just a couple more months to find a suitable… (more)

6 exciting ideas for creating hotel marketing videos

September 21st, 2020 Mark Ellis General, Hospitality Trends, Marketing

Video is the new normal for marketing, especially in the digital age when streaming services are so widely used. If the year has taught us anything, it’s that hotels need to be flexible and quick to adapt. With an online presence becoming more important than ever, with hotels needing to attract guests in a digital… (more)

How to Attract Bleisure Travelers to Your Property and Keep Them Coming Back

September 10th, 2020 Lisa Livingston General, Hospitality Trends, Marketing

As we know in 2020, many vacations were put on hold, as travel plans were canceled amid the COVID-19 pandemic. Remote work has taken over many industries, but at a certain point, workers have gotten tired of being cooped up in their homes. As a result, the ‘bleisure’ trend, otherwise known as a workation, has… (more)

Five reasons why a cloud-based PMS is a great investment

The adage “you get out what you put in” couldn’t be more accurate in for hoteliers. In fact, a shift is happening in the hotel industry as hoteliers are quickly making cloud-based PMS systems their top choice. Typically, a cloud-based PMS system is the first choice for new hoteliers. However, small boutique hotels, medium sized… (more)

Selecting a CRM Solution? Here are some helpful tips

July 28th, 2020 Lisa Livingston Data Management, General, Marketing

As customer relationship management software (CRM) is moved to the forefront of technological requirements for hoteliers in 2019, hoteliers are in search of a CRM solution that can accurately measure guest desires, collect guest data, and analyze guest experiences. Plus, the solution must hit all the communication touch points throughout the guest journey. The truth… (more)

How to Help Your Team Make the Most of Your New PMS

June 25th, 2020 Mark Ellis Cloud PMS, General

Hotel property management systems sit at the heart of every successful hotel operation. The best software does this silently and without fuss, but in a way that drives efficiency, raises productivity, and creates the best possible guest experience. If you’ve recently implemented a new property management system (PMS), or plan to later this year, you… (more)

5 Marketing Strategies For Hotels As They Enter The Next Phase

June 12th, 2020 Mark Ellis General, Hospitality Trends, Marketing

You may be tired of hearing about ‘the new normal’ and ‘life after COVID-19’, but whatever name this new era is given, it’s something we all have to face in the hospitality industry. More specifically, this is a moment we must seize because we’re entering an era that will present plenty of opportunities for the… (more)

How to overcome fears of technological change in the hotel industry

May 21st, 2020 Mark Ellis Cloud PMS, General

Change is never easy – particularly at work and when it relates to a system or process that is completely new. As the American writer, H.P. Lovecraft, once said, “The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.” However, overcoming the unknown… (more)

Advantages of Cloud Computing for the Hotel Industry

May 19th, 2020 Kent Howard Cloud PMS, General

You’ve probably already heard you’ll benefit significantly from cloud computing as an independent hotelier. What are the advantages of cloud computing for the hotel industry, however, when cybercrime is regularly in the headlines and the protection of personal data is so heavily scrutinized? Allow me first to answer two burning questions you might have on… (more)