Your Next Front Desk Team Member Might Be AI — And How roommaster Concierge Makes It Easy

Why Your Next Front Desk Team Member Might Be AI (& How roommaster Concierge Makes It Easy)

We all know the saying: “Hospitality is a people business,” but how often does the reality match up? The front desk, usually the first point of contact for guests, is under constant pressure. Staff turnover is high, calls continue to increase, and expectations remain unchanged. Missed calls and long response times can lead to lost bookings, and that means lost revenue.

So, what if you could have a reliable team member who never takes a break, doesn’t call in sick, and answers the phone every single time it rings, supporting your current front desk staff to focus more on guest engagement with the people right in front of them? 

Enter AI — But Not Just Any AI

roommaster Concierge is not a simple call-answering bot. It’s a hospitality-trained voice agent that acts like your most reliable team member. Available 24/7, it answers guest calls, manages bookings, and never misses a beat. It speaks multiple languages and efficiently converts inquiries into confirmed reservations.

Additionally, it allows your human staff to focus on complex guest needs and in-person service, while it handles routine questions and booking requests around the clock. Hotels using roommaster Concierge see higher booking conversions from phone inquiries and reduce the pressure on front desk staff during peak times.

It Doesn’t Replace Your Staff — It Complements Them

The roommaster Concierge doesn’t take over the front desk; it supports the team already in place. While your staff focuses on delivering excellent face-to-face guest experiences, roommaster Concierge efficiently manages calls. It captures leads and other missed opportunities, answers frequent questions, and handles room bookings, allowing your team to focus on in-person service and high-level guest needs.

A recent survey found that over a third of consumers would work with an AI agent instead of a person to avoid repeating themselves, highlighting the demand for seamless service. Calls won’t go to voicemail, bookings won’t be missed, and no guest will be left waiting for answers, especially as 30% of consumers, rising to 37% among Gen Z and millennials, prefer AI agents for faster service.

The best part is that roommaster Concierge gives you all the tools to handle and monitor calls without switching platforms. Everything runs inside your roommaster dashboard, so you always stay in control. 

Here’s what you can achieve:

A. Manage FAQs instantly:

You can quickly answer common guest questions, saving your team time from having to answer the same queries. Add responses to the Knowledge Base tab once, and roommaster Concierge will use them automatically during calls.

B. Track calls and bookings:

In the Analytics tab, see how many calls your AI has handled and how many turned into bookings. The data updates in real time, breaking down call minutes, reasons, and booking conversion rates.

C. Transfer calls to the right staff:

Set up rules to forward calls to the correct team without needing to answer them. For example, if a call is about restaurant reservations or event planning, roommaster Concierge sends it to your front desk staff with a custom message.

Integration That Just Works

roommaster Concierge integrates seamlessly with your existing roommaster PMS, eliminating the need for extra systems or third-party tools.  Once activated, it fits directly into your setup with minimal effort and works alongside your existing workflows. It automatically syncs with your current operations, meaning your team doesn’t need to manage separate systems.

Here’s how this integration helps you:

• Instant updates: Every call and booking update reflects immediately in roommaster, ensuring real-time data flow across your platform.
• Accurate availability: roommaster Concierge pulls live data to keep availability up-to-date.
• No double-checking: Your team won’t need to re-enter information or verify rates as the system updates automatically.
• Effortless process: Everything works smoothly without disrupting your existing operations, so it feels like roommaster Concierge has always been part of your workflow.

For example, if a guest books a room through the concierge, it instantly updates your availability and adjusts rates accordingly without your team lifting a finger. The process is so smooth that it feels like Concierge has always been part of your operations.

This level of integration improves efficiency, reduces the chance of errors, and keeps everything running smoothly without disrupting your existing workflows.

Real Outcomes

Hotels using roommaster Concierge report:

• Higher call capture rates, even after hours and during busy check-in windows
• More direct bookings without increasing front desk workload
• Increased revenue without hiring additional staff

And when guests call in, they don’t hear a robotic script. They hear a helpful, polite voice that sounds like your team and speaks in the tone of your hotel.

“When we first introduced roommaster Concierge, we were a little hesitant. Would guests still book with us if an AI voice agent answered? But from day one, it proved its value. Direct bookings have increased, and guests often compliment the polite and helpful voice that assisted with their reservation.

roommaster Concierge is reliable, easy to work with, and transfers calls to the front desk when needed. Our team no longer worries about missed calls because they know every inquiry is being handled. It’s been a complete game changer for both our staff and our guests, whether they’re on the phone or at the front desk.”

— Flamingo Motel, Ocean City, USA

Try It For Yourself

If your team is stretched thin or you’re tired of losing bookings to unanswered calls, roommaster Concierge can help. It’s easy to get started, simple to manage, and fully integrated into the tools you already use.

You can even hear it in action by calling +1 606 249 9245. Or better yet, schedule a demo and see how it works in real time.

Mayela lozano

Mayela Lozano is a content strategist with a passion for hospitality and technology. She collaborates with roommaster on content creation, highlighting how technology can streamline hotel operations and enhance guest satisfaction. When she’s not creating content, Mayela loves to travel and spend time with her two little ones, discovering new adventures and making memories along the way.