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ToggleHow to List Your Hotel on Kayak?: Step-by-Step Guide
Kayak is one of the most influential metasearch platforms in the $640+ billion online travel market, which now drives nearly 70% of global travel and tourism revenue. As part of Booking Holdings, Kayak pulls in millions of monthly users searching for hotels, flights, and rentals across hundreds of travel sites. With over 1 billion annual queries, it offers unmatched reach and visibility for hoteliers.
Listing your property on Kayak not only boosts exposure but also improves direct booking potential. In this guide, we’ll walk you through how to list your hotel on Kayak with clear, step-by-step instructions.
What is a Kayak listing?
A Kayak listing refers to your property’s presence on Kayak’s metasearch platform, where users compare hotel options across dozens of booking channels. Instead of acting as a direct booking site, Kayak aggregates listings from OTAs like Booking.com, Expedia, and Agoda to give travelers real-time price comparisons.
When your hotel is listed, it appears in search results alongside competitors, complete with your photos, rates, location, and amenities. This boosts visibility to millions of potential guests actively looking to book. A well-optimized listing can drive both OTA and direct website traffic, increasing your occupancy and revenue.
Why should you list your property on Kayak?
Listing your hotel on Kayak can significantly enhance your property’s visibility and attract a broader audience. Here are key reasons why you should consider it:
- Global exposure: Kayak aggregates data from over 2 million properties and hundreds of third-party sites, offering a vast audience for your listings
- Verified reviews: The platform features millions of verified guest reviews, helping potential customers make informed decisions
- No listing fees: There are no upfront costs to list your property on Kayak, making it a cost-effective marketing channel
- Increased bookings: With its extensive reach and user-friendly interface, Kayak can drive more traffic to your property, potentially increasing bookings
- Analytics & reporting: Gain insights into customer behavior and booking trends to optimize your offerings and pricing strategies
- Cost-effective marketing: Leverage Kayak’s platform for marketing without the need for significant advertising expenditures
By listing your hotel on Kayak, you can leverage these benefits to enhance your property’s online presence and attract more guests.
How to add your hotel to Kayak in minutes?
Looking to grow your business with the world’s leading travel search engine? Whether you manage a hotel, vacation rental, or another type of accommodation, Kayak can help you reach more travelers and drive bookings.
Here’s how to list your property on Kayak quickly and easily:
Step 1. Register your property
Visit the Kayak Hotel Owner portal and follow the prompts to register your property. You can sign up using your Facebook account, Gmail, or a standard email and password combination.
Step 2. Analyze your performance
Once you are registered, you can view performance statistics to observe how your listing is performing.
Apply these observations to maximize your profile, price, and strategy to extract maximum value from your Kayak presence.
Step 3. Ensure bookability via OTA or booking engine
To appear on Kayak with accurate rates and information, your property must be bookable through a connected partner. These include online travel agencies (like Booking.com or Travelocity) or booking engines (such as WIHP or Travelclick).
Kayak pulls data from these providers to display your listing to potential guests.
Step 4. Display real-time price and availability
To offer live pricing and online booking directly from your listing, your property must be synced with Kayak through a booking engine integration.
These systems allow Kayak to update your availability, pricing, and inventory in real time, ensuring a seamless experience for users and more potential bookings for you.
Why use a hotel channel manager to list your property?
Once your property is listed on Kayak, keeping everything updated across platforms becomes critical. Manually adjusting room rates, availability, or booking policies is time-consuming, and increases the risk of double bookings or pricing errors.
That’s where a hotel channel manager comes in.
List your property on Kayak with roommaster Channel Manager
The roommaster Channel Manager connects your property to over 300+ booking platforms, including Kayak, Booking.com, Expedia, and more. It ensures your listings are synced across all channels in real time, without sacrificing control over pricing, availability, or policies.
- Instant inventory updates across Kayak and other platforms help prevent overbookings and ensure accurate availability
- New, modified, and canceled bookings are automatically synced with your property management system (PMS), saving time and reducing human error
- Maintain rate parity effortlessly across Kayak, your website, and other OTAs
- Use centralized tools to manage pricing rules, set limits, apply discounts, and adjust availability automatically when rooms sell out
- Track channel performance to see which sources drive the most valuable bookings
With a reliable channel manager, your Kayak listings stay accurate and up to date, so you can focus on growing your business instead of juggling admin tasks.
Schedule a demo today to see how roommaster Channel Manager streamlines your Kayak presence and beyond.
FAQs
How do I list my hotel on Kayak?
To list your hotel, visit the Kayak Hotel Owner portal, create an account, and follow the prompts to add or edit your property details.
What information is required for my hotel listing?
Kayak requires essential property details such as hotel name, address, contact information, amenities, and a URL to your hotel description page.
Can I display real-time pricing and availability on Kayak?
Yes, by connecting your hotel to Kayak through a compatible booking engine like TravelClick or WIHP, you can show live pricing and availability.
What is the cost of listing my hotel on Kayak?
Listing your hotel on Kayak is free; however, there may be fees associated with booking engine integrations or commissions on bookings made through the platform.
How can I track my hotel’s performance on Kayak?
Once your listing is live, you can access analytics through the Kayak Hotel Owner Portal to monitor views, bookings, and other performance metrics.
What should I do if my hotel isn’t appearing in Kayak search results?
Ensure that your hotel has complete and accurate information, and is connected to a supported booking engine. If issues persist, contact Kayak support for assistance.
Mayela Lozano is a content strategist with a passion for hospitality and technology. She collaborates with InnQuest on content creation, highlighting how technology can streamline hotel operations and enhance guest satisfaction. When she’s not creating content, Mayela loves to travel and spend time with her two little ones, discovering new adventures and making memories along the way.