At the end of March 2017 Wyndham Rewards surpassed 50 million members worldwide, as reported by Lodging Magazine. It’s considered one of the best loyalty programs on the market and their numbers seem to support that position.
Wyndham Rewards is one of many loyalty programs on the market, showing the trend in the industry towards valuing customer retention. Programs like these are critical to building and maintain a trustworthy brand in the public eye.
But have you considered this trend also applies to your staff?
According to a report by IHG, staff must also feel as though they are a part of your membership programs or those programs won’t be nearly as successful as they could be.
Your entire organization must believe in the membership you are providing; all employees at every level must play a role in making your enterprise great, and they must believe in that role. They must know they are contributors and important players in the overall health and success of your company.
If they know they are valued they will take pride in their jobs, and a sense of collaboration will be fostered on all levels. This in turn translates to a positive environment for the rest of your staff and for your members.
Your members and guests will take notice of this; they can tell when your staff is just there to do their jobs or when they are coming from a place of service and connection. Every single person who works in your hotel must be on board; they must feel they are valued and they matter. In turn, they will be sure your members feel they are valued and they matter.