Archive for the ‘Hospitality Trends’ Category

The Right (and Wrong) Way to Message Your Guests On Mobile

October 9th, 2017 General, Hospitality Trends, Marketing

“Mobile messaging is the new language of the globe,” according to Skift.

With mobile messaging identified as a megatrend in the travel industryreaching an expected 1.1 billion users by 2018industry leaders are steadily embracing the opportunity to communicate one-on-one with guests.

When effectively used, mobile messaging allows travelers to effortlessly access and request key information and services, without phoning the hotel concierge, connecting to the hotel website, or rummaging through printed materials.

Today 66% of consumers now prefer to reach a brand through though messaging apps, which makes mobile messaging an effective and personal way to efficiently fulfil the on-property needs of guests.

A successful mobile messaging strategy can boost ancillary sales, improve reviews on TripAdvisor, and enhance the overall guest experience. Here’s how to do it:


Designing Your Hotel For Great Guest Experiences

August 24th, 2017 General, Hospitality Trends

Your guests are strongly influenced by the design of your property.

Research shows that guests remember the look of the lobby and the feel of their room more than any other part of a hotel experience.

Memorable experiences built around great design drive excellent reviews, higher sales at your property, repeat stays from happy guests, and more.

Strategic design decisions can lead guests to spend money at your restaurant, sip on cocktails from your bar, or retreat for a night of in-room entertainment. It all depends on the guest behaviors you seek, and then designing your spaces to encourage them accordingly.

So how can you bring design to your property that leaves a lasting impact, influences the way your guests behave, and increases revenue?

How To Bring Great Design To Your Hotel Website

August 9th, 2017 Hospitality Trends

Keep up with a generation of guests who are tech-savvy and design-focused.

The new wave of millennial travelers value design more than any other generation before them. As technology natives, they bring high expectations to their interactions with businesses online.

Studies show that millennials are 23% more likely to travel abroad than older generations, and are more willing to set aside a generous budget for trips. By 2020, millennials are predicted to spend $1.4 trillion on travel each year.

To tap into the needs of the modern-day traveler, it’s important that you bring the best design practices to your website and booking system. And don’t worry, even if other generations of travelers are not as particular about their online user experience, they too will appreciate the great design.

So, how can your website live up to the expectations of a generation that has redefined the standard for online experiences?

Why Guests Stay In A Boutique Hotel

July 14th, 2017 Hospitality Trends

Defining what makes travelers flock to these buzzword hotels, and how to “bring out the boutique” for your guests.

When Bill Kimpton opened the doors of his first hotel in 1981, he made the bed for the hospitality industry today.  

By making guests feel at home as Kimpton grew his now-popular brand, he was making what was once considered small and unique big.

Over the decades that followed, boutique hotels became increasingly popular as millennials became increasingly important to hoteliers. At 83.1 million, millennials now outnumber baby boomers. Did we mention that they travel more per year than any other segment in both business and leisure too?

It’s no surprise that large hotel corporations today are buying up boutique brands IHG did it to Kimpton or creating their own chic, stylish hotel chain to capture the millennial segment.

Industry experts predict independent hotels will thrive in 2017 for this very reason too.

According to Hospitality Net, “Millennials now make up the largest share of traveler demographics and are the biggest factor as to why independents will be performing better than in previous years.”

So in a competitive hotel market that is now ruled by millennials, being boutique helps your property stand out. But why do millennial travelers flock to boutique hotels?

Here’s why, along with tips on how to “bring out your boutique” for guests, no matter what type of property you have.


Hospitality Workplace Trends and Challenges

May 2nd, 2017 Hospitality Trends

At the end of March 2017 Wyndham Rewards surpassed 50 million members worldwide, as reported by Lodging Magazine. It’s considered one of the best loyalty programs on the market and their numbers seem to support that position.

Wyndham Rewards is one of many loyalty programs on the market, showing the trend in the industry towards valuing customer retention. Programs like these are critical to building and maintain a trustworthy brand in the public eye.

But have you considered this trend also applies to your staff?

According to a report by IHG, staff must also feel as though they are a part of your membership programs or those programs won’t be nearly as successful as they could be.

Your entire organization must believe in the membership you are providing; all employees at every level must play a role in making your enterprise great, and they must believe in that role. They must know they are contributors and important players in the overall health and success of your company.

If they know they are valued they will take pride in their jobs, and a sense of collaboration will be fostered on all levels. This in turn translates to a positive environment for the rest of your staff and for your members.

Your members and guests will take notice of this; they can tell when your staff is just there to do their jobs or when they are coming from a place of service and connection. Every single person who works in your hotel must be on board; they must feel they are valued and they matter. In turn, they will be sure your members feel they are valued and they matter.

Hospitality Workplace Trends and Challenges