Archive for the ‘Hospitality Trends’ Category

Destination Marketing Ideas for Hotels

September 18th, 2018 Kent Howard Hospitality Trends, Marketing

During July 2018, I wrote about the rising popularity of destination marketing and promotion and how it enables hotels to market well beyond the four walls of their property. I even had the opportunity to discuss the merits of this form of marketing on a recent podcast with our sister companies, Welcome Systems and DockMaster…. (more)

How To Be a Productive, Independent Hotelier and Fantastic Boss

September 11th, 2018 Kent Howard General, Hospitality Trends, Hotel Property Management

Long hours, sacrificed weekends and a constant battle to remain current with an incredibly dynamic, evolving industry are just some of the challenges facing today’s independent hotelier. If you’re in that position, then it’s also easy to forget that you’re a boss, too. Your staff looks to you to be the leader, so your role… (more)

Great Guest Relationships Start With Your Online Booking System

September 4th, 2018 Kent Howard General, Hospitality Trends, Hotel Property Management, Marketing

A recent survey by Allianz Global revealed that 53% of travelers are unlikely to use sharing services such as Airbnb this year. Citing reasons such as not wanting to share with strangers and the belief that hotels have superior offerings, is this proof that interest in hospitality disruptors is waning? In reality, the sharing economy… (more)

The Hotel Industry Is Evolving: Is Your PMS System?

August 30th, 2018 Lisa Livingston General, Hospitality Trends, Hotel Property Management

Hoteliers didn’t always have a property management system (PMS) to assist with the everyday operations. In fact, prior to Alexander Graham Bell’s telephone invention, guests booked their travel arrangements by mail or poorly spelled telegrams. Early hoteliers wrote down most of a guest’s information with a pencil or pen on a plain piece of paper. … (more)

What Improvements to Your Hotel Technology Are You Budgeting for 2019?

August 28th, 2018 Kent Howard Hospitality Trends

Summer is one of the busiest times of the year for hoteliers, but besides the increase in vacationing guests, outdoor events and wedding bookings, it’s also a great time to start preparing for budget season. Once the summer has ended and fall arrives, savvy hoteliers will start to think about the investments they must make… (more)

Good Reviews Provide Much More Than Just Rave Reviews

August 17th, 2018 Lisa Livingston Hospitality Trends, Hotel Property Management

When you successfully take control of your online reputation, your property will reap the rewards. From increased rankings on Google and review sites to improved operations, your guests will feel the impact too. Stay ahead of the competition and turn your guests into online advocates for your hotel.

Security Vulnerability in Door Lock Software Highlights the Importance of Updating your Hotel Technology

July 24th, 2018 Kent Howard Hospitality Trends

When you think of any security vulnerability in a hotel, you probably don’t think of door locks. After all, with the latest door locking systems requiring keycard entry that usually expires after departure, gaining access would be the stuff of science fiction, surely? A malicious master key Research by IT security experts F-Secure has discovered… (more)

Destination Promotion: Marketing Beyond the Four Walls of Your Hotel

July 5th, 2018 Kent Howard Hospitality Trends, Marketing

For many guests, their reason to stay at your hotel will be the destination – not the property. Sorry. You probably didn’t want to know that, but it’s true – and it certainly shouldn’t cause you worry. Consider your guests’ point of view: when they book a hotel, unless it happens to be a landmark… (more)

Blockchain: An OTA Killer or Flash in the Pan?

June 26th, 2018 Kent Howard Hospitality Trends, Latest News

With 300 hotels, TUI Group is one of the biggest supporters of blockchain in the hotel industry and reportedly thinks it will significantly boost profits. It uses the technology to manage the distribution of its inventory and is even working with IBM to build a public blockchain for hotel distribution. TUI joins Winding Tree –… (more)