Keep up with a generation of guests who are tech-savvy and design-focused.
The new wave of millennial travelers value design more than any other generation before them. As technology natives, they bring high expectations to their interactions with businesses online.
Studies show that millennials are 23% more likely to travel abroad than older generations, and are more willing to set aside a generous budget for trips. By 2020, millennials are predicted to spend $1.4 trillion on travel each year.
To tap into the needs of the modern-day traveler, it’s important that you bring the best design practices to your website and booking system. And don’t worry, even if other generations of travelers are not as particular about their online user experience, they too will appreciate the great design.
So, how can your website live up to the expectations of a generation that has redefined the standard for online experiences?