Archive for the ‘Hospitality Trends’ Category

Destination Promotion: Marketing Beyond the Four Walls of Your Hotel

July 5th, 2018 Kent Howard Hospitality Trends, Marketing

For many guests, their reason to stay at your hotel will be the destination – not the property. Sorry. You probably didn’t want to know that, but it’s true – and it certainly shouldn’t cause you worry. Consider your guests’ point of view: when they book a hotel, unless it happens to be a landmark… (more)

Blockchain: An OTA Killer or Flash in the Pan?

June 26th, 2018 Jeff H Hospitality Trends, Latest News

With 300 hotels, TUI Group is one of the biggest supporters of blockchain in the hotel industry and reportedly thinks it will significantly boost profits. It uses the technology to manage the distribution of its inventory and is even working with IBM to build a public blockchain for hotel distribution. TUI joins Winding Tree –… (more)

How Hotels Can Cater to the Wellness Traveler

June 22nd, 2018 Jeff H Hospitality Trends

Fitness is increasingly becoming the reason behind many travel plans, with the wellness travel sector in the US expected to grow to $808 billion by 2020. It seems guests don’t just want a bed for the night as part of their experience, they want to have the opportunity to work on their health and fitness, too…. (more)

Sweet Summer Tips for Hoteliers

June 15th, 2018 Lisa Livingston Hospitality Trends, Hotel Property Management

The summer travel season is in full swing and online bookings for hoteliers are on the rise. Research shows that travelers are booking their summer destinations in a different manner than previous years. According to SouthernLiving.com travelers are making the most of their summer vacation time.  Instead of spending their entire vacation in one destination,… (more)

Are Hotel Concierge Services Really a Thing of The Past?

June 8th, 2018 Lisa Livingston Hospitality Trends, Hotel Property Management

As one of the humblest professions, the Hotel Concierge originated in France during the Middle Ages. In fact, the word Concierge is derived from a French saying, Comte Des Cierges which literally translates into “keeper of the candles”. Today this doesn’t seem like an overly complicated profession, but during the Middle Ages, the Keeper of… (more)

All Is Not Lost: How to Compete With Airbnb as an Independent Hotelier

May 29th, 2018 Mark Ellis General, Hospitality Trends

During late 2017, Airbnb CEO Brian Chesky described how the company’s new bookable excursions feature (known as “Experiences”) had earned the travel industry disruptor “about a half a million dollars.” Forming part of its Trips platform, Airbnb’s Experiences are another example of its innovative approach to online booking in the hospitality sector. It’s also a… (more)

Hotel Industry Trends for the Summer of 2018

May 16th, 2018 Kent Howard Data Management, Hospitality Trends, Latest News

Few industries change with as much vigor and dynamism as the hotel industry. This makes it a challenging sector to serve – particularly if you’re an independent hotelier. But if you consider changes in the way guests book their stay and the experiences they expect upon arrival to be inconveniences, you’re missing opportunities to differentiate… (more)

Why You Must Have a Great Booking Engine to Compete With Online Travel Agents (OTAs)

May 8th, 2018 Mark Ellis Hospitality Trends, Marketing

Despite the love/hate relationship that often exists between hotels and online travel agents (OTAs), hoteliers must embrace their online booking partnerships to be competitive. A balance is still required, however, because if hoteliers rely too heavily on OTAs, then they risk neglecting another vitally important guest engagement tool: the hotel’s booking engine. Today, the OTA… (more)

How Future-Proof is Your Hotel Property Management System?

The Hotel Property Management System (PMS) is essential for guest satisfaction and business success. If, however, you’re operating a PMS that isn’t ready for the new breed of hotel guest or doesn’t embrace new hospitality technology, then it’ll quickly show its age and leave you trailing the competition. The technology available to modern hoteliers is… (more)