Archive for the ‘Data Management’ Category

Upselling: Creating A Unique Guest Experience

Hoteliers seem to struggle to find ways to increase revenue, but by implementing an upselling strategy that goes beyond the typical freebie offer is sometimes all that is necessary to create a unique guest experience and increase revenue. The first step in implementing an upsell program for your property is to determine the upsell opportunities… (more)

Win with GDPR in 4 easy steps!

March 22nd, 2019 Lisa Livingston Data Management, General, Marketing

Customer data is held in high regard these days for those in the hospitality industry.  But with all information and technology; great power brings great responsibility.  The responsibility doesn’t always land on you as the hotel owner.  First, before you can protect your guests’ data, it’s imperative that you know what kinds of data you’re… (more)

Selecting a CRM Solution? Here are some helpful tips

February 28th, 2019 Lisa Livingston Data Management, General, Marketing

As customer relationship management software (CRM) is moved to the forefront of technological requirements for hoteliers in 2019, hoteliers are in search of a CRM solution that can accurately measure guest desires, collect guest data, and analyze guest experiences. Plus, the solution must hit all the communication touch points throughout the guest journey. The truth… (more)

Swiping a chip card is like giving away comp rooms – lots of comp rooms!

February 21st, 2019 Kent Howard Data Management, Hospitality Trends, Payment Processing

Liability Shift, as a lodging merchant, you’ve likely heard this term before. It’s frustrating and infuriating at times, because we all want to believe that our guests have everyone’s best interest at heart. However, the fact remains that credit card fraud is on the rise and hoteliers are not immune to fraud and the dreaded charge-back…. (more)

What Does the EMV Liability Shift Mean For Your Property?

January 24th, 2019 Lisa Livingston Data Management, Hospitality Trends, Payment Processing

Everywhere we go we see EMV chip readers; the grocery store, big box retailers, gas stations even our favorite hotels. EMV which stands for Europay, MasterCard and Visa, is a solution that relies on a consumer having a special chip in their credit or debit card that makes credit card transactions more secure. However, for… (more)

Five reasons why a cloud-based PMS is a great investment

The adage “you get out what you put in” couldn’t be more accurate in for hoteliers. In fact, a shift is happening in the hotel industry as hoteliers are quickly making cloud-based PMS systems their top choice. Typically, a cloud-based PMS system is the first choice for new hoteliers. However, small boutique hotels, medium sized… (more)

Backups: Your Plan Is More Important Than Your Sales and Marketing Plan

December 20th, 2018 Lisa Livingston Data Management, Hotel Property Management, Latest News

What do the words database encryption, redundancy, and backups have in common?  They are all catchy phrases hoteliers are hearing more frequently these days.  However, these words are enough to make any non-technical person’s eyes glaze over. Unfortunately, these items are worth discussing as they should be taken very seriously by hoteliers regardless of the… (more)

Getting to know your guests: the basics of guest profiling

October 12th, 2018 Mark Ellis Data Management, Hospitality Trends, Marketing

If there’s one thing the OTAs know how to do well, it’s guest profiling. In fact, there’s a high chance they’ve obtained more data about your guests than you have… and you’re the one providing the service! The good news is this can be fixed, because as the hotelier, you have access to just as… (more)

Is GDPR Compliance Apocalyptic for Traditional Hotel Marketing Campaigns?

June 29th, 2018 Lisa Livingston Data Management

You’ve all heard the hullaballoo about GDPR compliance. The definitive date of May 25th has come and gone and no one lost power, failed to have their computers boot up, or was fined millions of dollars.  However, as anti-climactic as the rollout out of GDPR seemed to be, it still left some hoteliers wondering; how… (more)