Archive for the ‘Data Management’ Category

Getting to know your guests: the basics of guest profiling

November 9th, 2020 Mark Ellis Data Management, Hospitality Trends, Marketing

If there’s one thing the OTAs know how to do well, it’s guest profiling. In fact, there’s a high chance they’ve obtained more data about your guests than you have… and you’re the one providing the service! The good news is this can be fixed, because as the hotelier, you have access to just as… (more)

Four GDPR myths debunked for hoteliers

October 20th, 2020 Mark Ellis Data Management

In 2018 the General Data Protection Regulation (GDPR) was introduced, and, if your business stores personal data (which, let’s be honest, most do these days), you need to comply – or risk heavy fines. If you’ve never heard of the GDPR before, this blog isn’t intended to give you the full rundown, because the internet is awash… (more)

Stayfull users supplied with GDS via ResNet World

October 14th, 2020 Stefano Mocella Data Management

GDS opens the door to wider exposure, leading to more bookings  With a world class channel manager like Stayfull in its product suite, it was vital for InnQuest to ensure its users were provided with seamless connectivity to the GDS. That’s exactly what’s been accomplished thanks to InnQuest’s partnership with ResNet World, a Sabre Hospitality… (more)

The no nonsense guide to the GDS for independent hotels

September 27th, 2020 Mark Ellis Data Management, Hospitality Technology

Three letters which have remained something of a mystery for many hoteliers: ‘GDS’. They stand for ‘Global Distribution System’, which is a huge network dedicated to providing travel industry professionals with a wide choice of hotels and travel packages. Until very recently, the GDS has quite rightly been the domain of large hotels and big… (more)

Five reasons why a cloud-based PMS is a great investment

The adage “you get out what you put in” couldn’t be more accurate in for hoteliers. In fact, a shift is happening in the hotel industry as hoteliers are quickly making cloud-based PMS systems their top choice. Typically, a cloud-based PMS system is the first choice for new hoteliers. However, small boutique hotels, medium sized… (more)

Selecting a CRM Solution? Here are some helpful tips

July 28th, 2020 Lisa Livingston Data Management, General, Marketing

As customer relationship management software (CRM) is moved to the forefront of technological requirements for hoteliers in 2019, hoteliers are in search of a CRM solution that can accurately measure guest desires, collect guest data, and analyze guest experiences. Plus, the solution must hit all the communication touch points throughout the guest journey. The truth… (more)

How Future-Proof is Your Hotel Property Management System?

The Hotel Property Management System (PMS) is essential for guest satisfaction and business success. If, however, you’re operating a PMS that isn’t ready for the new breed of hotel guest or doesn’t embrace new hospitality technology, then it’ll quickly show its age and leave you trailing the competition. The technology available to modern hoteliers is… (more)

The Key Ingredients of a Powerful Channel Manager

March 5th, 2020 Mark Ellis Data Management, Hotel PMS, Online Bookings

There are so many sources of potential business for modern hotels. From the humble hotel website to the myriad of online travel agencies (OTAs) and review websites, guests can, literally, appear from anywhere. But how do you tame this vast online platform of bookings? For new and experienced hoteliers alike, channel management can be something… (more)

Upselling: Creating A Unique Guest Experience

Hoteliers seem to struggle to find ways to increase revenue, but by implementing an upselling strategy that goes beyond the typical freebie offer is sometimes all that is necessary to create a unique guest experience and increase revenue. The first step in implementing an upsell program for your property is to determine the upsell opportunities… (more)