Posts Tagged ‘Hotel Marketing’

How To Make The Most Out Of The Summer Season

May 10th, 2021 Lisa Livingston Hospitality Trends, Marketing

There’s no doubt that this summer will be a very different one. Post COVID-19 pandemic, no one really knows what the ‘new normal’ is going to look like. But, that doesn’t mean hoteliers can’t make the most of the opportunities that will begin to present themselves as the world reopens for business. With summer rapidly approaching… (more)

Tips to Increase Guest Engagement Before, During and After the Stay 

February 18th, 2021 Lisa Livingston Hotel Property Management, Marketing

“There is extraordinary chemistry that exists in long-term relationships.” ~ Conrad Levinson  Hoteliers are in the business to make their guests happy, right? Therefore, it goes without saying that hoteliers don’t want their guests to be unhappy when visiting their property. Consequently, this means that a hotelier spends a great deal of time focusing on their… (more)

What a CRM system can bring to your hotel

January 11th, 2021 Kent Howard Hospitality Trends, Marketing

How many times has your front desk staff checked in the Jones family from Idaho? The Jones’ have visited your property for the past five years, their children have grown up on the ski slopes, and yet your staff (who have been at the property since it opened in 2014) don’t call them by their… (more)

Getting to know your guests: the basics of guest profiling

November 9th, 2020 Mark Ellis Data Management, Hospitality Trends, Marketing

If there’s one thing the OTAs know how to do well, it’s guest profiling. In fact, there’s a high chance they’ve obtained more data about your guests than you have… and you’re the one providing the service! The good news is this can be fixed, because as the hotelier, you have access to just as… (more)

Simple ways for hotels to upsell to guests

September 24th, 2020 Stefano Mocella Hospitality Technology, Hospitality Trends, Marketing

While the hotel industry has shown some signs of recovery coming off the end of summer, it is indeed still a challenging time for the industry. Occupancy rates likely won’t be what they were pre-Covid for quite a while, but that doesn’t mean marketing efforts need to stop. In fact, guests who are still traveling… (more)

Selecting a CRM Solution? Here are some helpful tips

July 28th, 2020 Lisa Livingston Data Management, General, Marketing

As customer relationship management software (CRM) is moved to the forefront of technological requirements for hoteliers in 2019, hoteliers are in search of a CRM solution that can accurately measure guest desires, collect guest data, and analyze guest experiences. Plus, the solution must hit all the communication touch points throughout the guest journey. The truth… (more)

5 Marketing Strategies For Hotels As They Enter The Next Phase

June 12th, 2020 Mark Ellis General, Hospitality Trends, Marketing

You may be tired of hearing about ‘the new normal’ and ‘life after COVID-19’, but whatever name this new era is given, it’s something we all have to face in the hospitality industry. More specifically, this is a moment we must seize because we’re entering an era that will present plenty of opportunities for the… (more)

How to get your hotel ready for domestic travelers

There’s a reason CNBC recently published their top 10 cities for summer staycations. As 2020 returns to some form of normality, taking a vacation in your own country is likely to be a common choice for many families. This could be fantastic news for U.S. hoteliers. The ability to tap into a growing domestic travel… (more)

Does your online booking strategy match the trends?

March 3rd, 2020 Kent Howard Hospitality Trends, Marketing

Online Travel Agents (OTAs) like Booking.com and Expedia.com have been eating up direct hotel bookings, however some trends are suggesting that perhaps the tide may be turning. Phocuswright data reported that in 2018, direct bookings had climbed to around 49% of total online bookings for U.S. hotels and lodging services (Travel Weekly). Phocuswright added that… (more)