If there’s one question hoteliers ask themselves every day, it’s: “how can I increase direct bookings?”. And that’s understandable because ‘beating’ the online travel agents (OTAs) feels like an impossible task… …until you realise that it isn’t really a battle. Seriously – in order to gain more direct bookings as a hotelier, you need to view this industry as… (more)
Archive for the ‘Online Bookings’ Category
How These Three Technologies Can Enhance Your Guest Experience
There aren’t a lot of businesses these days that don’t have some form of automation; from airline ticket counters, to self-checkouts at the grocery store, automation can be considered a blessing and a curse. However, while full automation may reduce operational and staffing costs, in the hotel industry it also eliminates the ability to utilize… (more)
Manage and Streamline Your Rates Directly in roomMaster with Stayfull
Stayfull Channel Manager ensures rate parity across all sites With OTAs continuing to emerge as a necessary ally to increase your hotel’s online presence, the need for a powerful hotel channel manager continues to grow. Research suggests that as much as 72% of independent hotel bookings are now done through a third party OTA. While… (more)
The Key Ingredients of a Powerful Channel Manager
There are so many sources of potential business for modern hotels. From the humble hotel website to the myriad of online travel agencies (OTAs) and review websites, guests can, literally, appear from anywhere. But how do you tame this vast online platform of bookings? For new and experienced hoteliers alike, channel management can be something… (more)
Top Five Features to Look for in a Channel Manager
As a hotelier it’s important to stay up to date with hospitality trends. Probably the most complicated trend and topic is that of Channel management. Our hope is that this blog will provide you with the top features to look for when choosing a channel manager, and hopefully debunk the mysteries surrounding this powerful add-on… (more)
InnQuest Software Launches Stayfull Channel Manager
InnQuest Software is pleased to announce the launch of their Stayfull Channel Manager, a powerful hotel channel manager allowing hoteliers to manage all OTA connections directly from roomMaster. Stayfull allows roomMaster users to take their property’s online distribution to the next level and grow bookings. With the WebBook Booking Engine and now Stayfull, hoteliers can… (more)
Happy Hotelier Holidays: How to Engage Guests and Drive Bookings this Holiday Season
Competition is heating up for the 112 million travelers who are busily making their holiday travel plans. If you’re like most hoteliers, you’d like to get a piece of this travel pie too. With OTAs competing for your online bookings, and the lure of holiday specials appearing on every website, what is stopping you from… (more)
How to Turn OTA Lookers into Direct Bookers
Let’s face it; OTAs have become a necessary evil in the hotel industry. They help your property become visible to the world and assist you in obtaining more bookings. With the convenience of online booking, most guests view at least one OTA site’s pricing before deciding on a booking platform. However, with OTA fees sometimes… (more)
What Is Your Email IQ? The Email Etiquette of Modern Hoteliers
With online reservations being at an all time high, there aren’t a lot of hoteliers that don’t send out email communications to their guests before, during or after their travel. However, are the emails you’re sending convey the right message for your property? Every property is different, and the amount of email communication a flagged… (more)