Posts Tagged ‘Marketing’

Top Tips for Improving Your Organic Reach Online

October 2nd, 2017 Marketing

Imagine for a moment that you’re not an hotelier, but rather, a keen traveler.

Your friends usually tease you for shamelessly chasing the sun around the world, but right now you’re stuck in middle of a ferociously cold winter.

You retreat to your Instagram feed, stumbling across an idyllic poolside shot, featuring the tanned glow of your friend’s hand cradling a piña colada. The Hilton hotel lingers invitingly in the background, and the engaging visual is paired with the hashtag #HeavenFromTheHilton.

You instantly want to be where she is, doing what she’s doing, and of course, staying where she’s staying.

This is the power of organic reach.
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6 Strategies To Achieve Effective Email Marketing At Your Hotel

September 15th, 2017 General, Marketing

How to create impactful email campaigns that drive revenue at your property.

How many meaningful conversations are you having with your guests?

Surveys reveal that 48% of your customers prefer to communicate with your brand via email. Email marketing also results in conversion rates that reach up to 3 times higher than other social media networks.

Impactful email campaigns allow you to personally engage with your guests at every touchpoint in the trip cycle. It’s a highly effective and low-cost way to improve direct bookings, boost organic reach, and drive guest loyalty.

Here are our six proven strategies for delivering great email campaigns.
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