Posts Tagged ‘OTA’

Does your online booking strategy match the trends?

March 3rd, 2020 Kent Howard Hospitality Trends, Marketing

Online Travel Agents (OTAs) like Booking.com and Expedia.com have been eating up direct hotel bookings, however some trends are suggesting that perhaps the tide may be turning. Phocuswright data reported that in 2018, direct bookings had climbed to around 49% of total online bookings for U.S. hotels and lodging services (Travel Weekly). Phocuswright added that… (more)

Five Strategies to Increase Direct Bookings

October 24th, 2018 Lisa Livingston Hotel Property Management, Marketing, Online Bookings

Direct Bookings…all hoteliers know that driving them has become a key objective for properties of all sizes, and they are one of the best revenue management strategies. You may still believe that OTAs are going to provide you with the most bookings, but by taking back your reservations from the OTAs you can increase repeat… (more)

Millennials Book Direct – It’s all about the Direct Hotel Booking and Best Deals

February 27th, 2018 Kent Howard Hospitality Trends

There is no shortage on the never-ending articles about Millennials, from their work patterns, to their attitudes, to a recent focus on their travel habits. In an article by Forbes entitled Why Millennials Are The Most Important Consumer Generation For The Travel Industry, it’s clear this is an important market for hoteliers to now tap… (more)