Posts Tagged ‘Loyalty Program’

Can Independent Hotels Use Loyalty Programs to Increase Occupancy Rates?

August 21st, 2018 Kent Howard Marketing

According to a study by Accenture, 46% of consumers have joined a hotel loyalty program – an unsurprising percentage, given the popularity of such a component in big hotel brand marketing strategies. Should independent hotels adopt this same strategy, or are the relative costs simply too steep? The good news for independent hotel owners is… (more)