Research suggests that anywhere between 50% to 72% of an independent hotel’s bookings will come from an online travel agency. That is a strong statistic that cannot be ignored. As a hotelier battling big chains, the increasingly complex guest journeys and rising commission bills, you won’t find this article to be easy reading, but it’s a fact… (more)
Posts Tagged ‘Direct Bookings’
How to Turn OTA Lookers into Direct Bookers
Let’s face it; OTAs have become a necessary evil in the hotel industry. They help your property become visible to the world and assist you in obtaining more bookings. With the convenience of online booking, most guests view at least one OTA site’s pricing before deciding on a booking platform. However, with OTA fees sometimes… (more)
Five Strategies to Increase Direct Bookings
Direct Bookings…all hoteliers know that driving them has become a key objective for properties of all sizes, and they are one of the best revenue management strategies. You may still believe that OTAs are going to provide you with the most bookings, but by taking back your reservations from the OTAs you can increase repeat… (more)