Priceline operates as a well-known online travel agency under Booking Holdings Inc., which also owns Booking.com and Agoda. The platform offers travel services like flight bookings and car rentals, but its hotel reservation system remains a key focus. In the United States, Priceline holds a brand awareness level of 78%, making it a familiar name among hoteliers and travelers.
You can attract more guests when you tap into features like Express Deals and Name Your Own Price, which help travelers book rooms at reduced rates. These tools give your property visibility while letting travelers find value.
Priceline already draws millions of bookings each year, and your hotel can appear in those searches when you list it properly. If you want to take charge of your pricing, availability, and descriptions, the platform pushes your listing in front of users who already plan to book. This guide walks you through how to list hotel on Priceline, update your rates, and appear in front of motivated travelers.
What is Priceline listing?
A Priceline listing refers to your hotel’s presence on the Priceline platform, where travelers can view and book your property directly. When you create a listing, you add all the necessary details about your hotel, including room types, rates, photos, descriptions, location, and availability.
Your Priceline listing appears in search results when users look for hotels in your area, allowing them to compare options and make reservations. The listing includes:
- Property name and category
- Room prices and availability
- Photos of rooms, amenities, and the building
- A written description of your hotel
- Guest policies and check-in information
- Location details with a map
Why list your property on Priceline?
If you want to reach millions of high-intent travelers actively searching for hotels, listing your property on Priceline gives you that direct access.
- Massive customer base: Priceline attracts millions of users across the U.S. and globally, which increases your chances of getting more bookings. Travelers using Priceline are usually ready to book, which helps you convert faster
- Strong brand trust: Priceline gives your property immediate visibility on a trusted platform. Guests feel more confident booking through a familiar name, which boosts your credibility
- Promotional tools that drive volume: Priceline offers its own deals and features, which push unsold inventory without showing discounted rates publicly. These tools help you fill rooms while protecting your pricing strategy
- Part of Booking Holdings network: When you list on Priceline, your hotel may appear across other partner sites like Booking.com and Agoda. That gives you expanded exposure without extra setup work
- Full control over your listing: You manage your rates, availability, descriptions, and photos directly. That means you stay in charge of how your property appears and performs on the platform
List your hotel on Priceline in a few simple steps
To list your hotel on Priceline, you need to become a Priceline Partner and connect your inventory through their APIs. You can complete signup, contact Priceline to set up your account, receive an API key, and build your website or app to display your hotel inventory.
Here’s a more detailed breakdown:
Step 1. Become a Priceline partner
Start by creating a Priceline Partner account through Priceline Partner Solutions.
After you complete the registration, contact Priceline directly and ask for assistance with account setup. They will guide you through the process and provide the next steps for integration.
Once approved, Priceline will send you an API key. This key lets you connect your system securely with their platform and gives you access to their tools and data.
Step 2. Integrate your inventory
Before you begin development, take time to understand how Priceline’s APIs function. Learn how to connect and display your hotel inventory using the correct structure and endpoints. Then build your website or application to pull hotel data directly from your system and display it according to Priceline’s format.
You must also follow their technical rules and display guidelines so your listings appear correctly. Once you complete the build, send your integration to Priceline for review. They will examine your work and confirm that everything meets their standards before you move forward.
Step 3. Launch your listing
After Priceline approves your integration, you can launch your website or application. Once live, your hotel inventory will appear on Priceline’s platform and become available to millions of travelers who search and book daily.
This step makes your property visible across Priceline’s travel network.
Step 4. Optimize your listing
To optimize your listing on Pruiceline, here’s what you need to do:
- Write clear and detailed descriptions of your property that highlight your features, amenities, and guest experience
- Focus on what sets your hotel apart and help travelers understand what they can expect
- Upload high-quality, professional images that show your rooms, public areas, and exterior views with accuracy
Make sure your address and location details are correct, and include nearby landmarks or transportation access to help travelers find you easily.
Why use a hotel channel manager to list your property?
Priceline and other OTAs play an important role in your hotel’s distribution strategy, but managing them manually takes time and creates unnecessary complications. You need a reliable system that connects all your booking channels while keeping you in control at every step.
roommaster has helped more than 5,500 properties across 100 countries for over 30 years, including boutique hotels, B&Bs, multi-property groups, and resort collections. By partnering with roommaster, you’ll get an all-in-one property management system (PMS) that handles direct bookings, channel distribution, payments, guest communication, and daily operations from one place.
With over 125 years of combined hotel experience, the team has worked every hotel role, including front desk, housekeeping, and guest services.
Listing your property on Priceline with roommaster
roommaster Channel Manager connects you to over 300+ OTAs like Agoda, Booking.com, and Expedia so you reach more guests while keeping full control of pricing, availability, and rules. Every update syncs automatically across channels, so you don’t deal with double bookings or missed reservations.
You don’t have to input bookings manually, because the system pushes every new, changed, or canceled reservation directly into your PMS. You’ll save hours and avoid costly mistakes without hiring extra staff or watching each platform all day.
The channel manager also helps you keep consistent rates on your website, OTAs, and the GDS without switching between systems. You can set price adjustments, close out rooms, or limit rates through a single tool, and the system handles updates instantly when your rooms sell out.
You also get complete visibility into how each channel performs, which helps you focus on the partners bringing in the best bookings. The system keeps all reservations updated in real time between OTAs and your PMS so you never miss a booking or deal with missing entries.
Book a demo now and see how roommaster Channel Manager gives you full control over every channel that matters.
FAQs
How can I list my hotel on Priceline?
Create a Priceline Partner account, integrate your inventory using APIs, and follow their guidelines. After approval, you can launch your listing to reach a global audience.
What is a Priceline listing?
A Priceline listing includes your property’s name, room prices, availability, photos, descriptions, guest policies, and location details, making your hotel visible to potential guests on Priceline’s platform.
What are the benefits of listing my hotel on Priceline?
Listing your hotel gives you access to Priceline’s massive customer base, enhances your visibility, and offers tools to help manage bookings, all while keeping control over rates and availability.
How do I integrate my hotel inventory with Priceline?
Familiarize yourself with Priceline’s APIs, then build your website or app to connect your hotel data. Once your integration is reviewed and approved, your listing will go live.
Can I control my hotel’s pricing and availability on Priceline?
Yes, you can manage pricing, availability, descriptions, and photos directly through your Priceline partner account, giving you full control over how your hotel appears and performs.
Why should I use a channel manager for Priceline listings?
A channel manager, like roommaster, automates updates across multiple platforms, reduces the risk of double bookings, and keeps pricing consistent without the need for manual input.
How does roommaster Channel Manager help manage Priceline listings?
roommaster connects your hotel to over 300 OTAs, syncing bookings, pricing, and availability in real time, preventing errors, and providing insights into the best-performing channels for your hotel.
Mayela Lozano is a content strategist with a passion for hospitality and technology. She collaborates with InnQuest on content creation, highlighting how technology can streamline hotel operations and enhance guest satisfaction. When she’s not creating content, Mayela loves to travel and spend time with her two little ones, discovering new adventures and making memories along the way.
