Archive for the ‘Hotel Property Management’ Category

Video Marketing for Independent Hotels

July 10th, 2018 Kent Howard Hotel Property Management, Marketing

The forecast is video will account for the “overwhelming majority” of Internet traffic by 2021. It’s not surprising, either. Consider your most recent Web search: it’s likely you saw multiple video links almost constantly. What does this mean for hotels? More importantly, how can independent hotels leverage video marketing content to improve guest engagement, secure… (more)

Hotel Revenue Management – 7 Tips and Tricks

June 19th, 2018 Kent Howard Hotel Property Management

Hotel revenue management is tough – particularly if you’re an independent property competing against the big chains. If your staff does not include a dedicated revenue manager, or you’re simply struggling to remain current with the fast pace of changing guest expectations, then allow me to share seven excellent tips to increase revenue per available… (more)

Sweet Summer Tips for Hoteliers

June 15th, 2018 Lisa Livingston Hospitality Trends, Hotel Property Management

The summer travel season is in full swing and online bookings for hoteliers are on the rise. Research shows that travelers are booking their summer destinations in a different manner than previous years. According to SouthernLiving.com travelers are making the most of their summer vacation time.  Instead of spending their entire vacation in one destination,… (more)

Are Hotel Concierge Services Really a Thing of The Past?

June 8th, 2018 Lisa Livingston Hospitality Trends, Hotel Property Management

As one of the humblest professions, the Hotel Concierge originated in France during the Middle Ages. In fact, the word Concierge is derived from a French saying, Comte Des Cierges which literally translates into “keeper of the candles”. Today this doesn’t seem like an overly complicated profession, but during the Middle Ages, the Keeper of… (more)

5 Best Methods for More TripAdvisor Hotel Reviews

May 23rd, 2018 Kent Howard Hotel Property Management, Marketing

There’s much more to operating a hotel than simply obtaining TripAdvisor hotel reviews; however, there’s no escaping the importance of your online reputation in the modern hospitality industry. According to studies, 76% of travelers believe online hotel reviews offer valuable insights. In addition, 95% of vacation planners read travel reviews during the planning phase of… (more)