5 Best Hotel Website Builders For 2025

5 Best Hotel Website Builders for Your Hotel in 2025

If you run a hotel, your website needs to work as hard as you do to create a positive first impression. This is because it’s the first place most guests check before they book, and they often decide within seconds whether your place looks worth their time and money. That’s why design matters, not just the way it looks, but how fast it loads, how easy it is to use, and how smooth the booking process feels from start to finish.

In 2023 alone, nearly 894,840 people worked in web design services across the U.S., and there’s a reason that number isn’t shrinking. Hotels need professional websites that don’t just sit there, they need ones that help drive bookings.

Instead of trying to figure it all out on your own, these best hotel website builders give you tools that make your property look great and work even better for your guests.

 

What is a hotel website builder?

A hotel website builder is a tool designed to help you build a clean, easy-to-use website without needing to code. You can quickly add photos, update room details, or post a new deal when plans change.

Even if you don’t have a developer, the best hotel website builder will let you manage updates yourself without hassle. You get full control over your content, and changes show up right away.

 

Key features of a hotel website builder

Choosing the best hotel website builder doesn’t have to be confusing if you know what to look for. Whether you’re building your first site or switching from another tool, these features matter if you want a site that works without constant hand-holding.

• Design customization: With a good website builder, you should be able to upload your own banners, apply specific fonts, and use templates that reflect your hotel’s personality without hiring a developer
• Booking integration: Choose a builder that connects directly with your reservation system so guests can book without switching tabs
• SEO: You need a builder that supports clean URLs, keyword placement, and meta tags so search engines can rank your hotel site properly
• Responsive design (mobile friendliness): Pick a builder that keeps your site fast, readable, and fully functional on phones and tablets

 

Best Hotel Website Builders: At a Glance

Tools	Best For	Key Features	Pricing
roommaster Hotel Website Builder	Independent hotels, boutique properties, B&Bs, hotel groups	Hospitality-specific templates, drag-and-drop editor, AI-powered content creation, online booking engine, PMS integration, image optimization, social proof elements, special offers management	Custom pricing
WIX	Hotels, rentals, B&Bs	Integrated booking system through Wix Hotels	From $17 to $159/month
Squarespace	Small hotels, B&Bs, boutique rentals	AI-powered site builder, design customization, built-in hosting and security, SEO tools, simple hotel website templates	Custom pricing
WordPress	Hotels needing advanced customization	Pre-built block patterns, 50,000+ plugins, media hosting, advanced design tools, flexible block editor	From $4 to $45/month
SITE123	Basic hotel websites, simple setups	Simple visual editor, mobile-ready templates, free hosting, custom domain registration	From free to $5.80/month

5 Best Hotel Website Builders 

Looking for the right tool to build your hotel’s website? Here are the 5 best options to consider.

1. roommaster Hotel Website Builder

 

roommaster is a full-featured website builder for hotel owners who want control without hiring designers or developers. It offers mobile-ready designs and connects with its built-in booking engine, so guests can book directly from your site.

With the platform, you can create your site using a simple drag-and-drop editor that lets you add large images, write property details, and promote deals.  If you prefer, the roommaster design team can also build a professional hotel website for you, quickly and at an affordable cost. You can generate content in seconds using AI tools, improve search rankings with built-in SEO features, and load pages faster with automatic image compression.

The platform handles all hosting, security, and maintenance, with 99.95% uptime guaranteed, so you won’t need to deal with patches or server problems. Your site becomes your main tool for growing bookings, building guest trust, and increasing revenue.

Key features

• Hospitality-specific templates: Use professionally made designs tailored for hotels, inns, B&Bs, and hotel groups.
• Drag-and-drop editor: Build and adjust your site without writing any code
• AI-powered content creation: Write text for rooms, services, or local attractions with just a few clicks
• Image optimization: Resize and compress photos automatically without losing quality
• Conversion-optimized layouts: Choose from layouts built to help get more direct bookings
• Special offers management: Create time-limited deals and highlight them with clear buttons and banners
• Social proof elements: Show off real guest reviews, star ratings, and testimonials to gain trust
• Booking engine: Take direct bookings using roommaster’s booking engine, offer upsells, and add group booking widgets
• Property management system (PMS): Handle all hotel operations, including reservations, housekeeping, billing, and reports, from one cloud-based property management system

Pros

• SEO-friendly: Improve search rankings and drive more organic traffic with built-in SEO tools
• ADA compliant: Ensure your website is accessible to all guests and meets industry compliance standards
• Hospitality-focused: Showcase rooms, amenities, location, and promotions with hotel-specific layouts and tools
• Custom pricing plans: Get a professional site at a fraction of agency cost, with options to build it yourself or have our designers do it for you
• Fast-loading pages: Keep visitors engaged with image compression and optimized performance

Cons

• The platform has a steep learning curve

Pricing

• Custom pricing

What are real-life users saying about the tool?

“It is a well-designed software that helps to set and facilitates the way reservations, walks-in, arrivals and check-outs make the entire process easier and helps save time.”

• Via G2

 

2. WIX

Running a hotel or rental business doesn’t mean you need to hire a web developer. With Wix, you can build your own booking-friendly website using a simple editor that doesn’t require any coding. The platform lets you take direct bookings, sync calendars from multiple channels, and accept payments without giving up a cut.

Choose from over 900 templates tailored to different property types, whether you manage a B&B, small hotel, beachside cottage, or vacation rental. Guests can browse your site, book in their native language, and get instant email confirmations, all from their phone or computer.

Key features

• Drag-and-drop site editor: Build your hotel website using a visual editor that requires no coding or technical background whatsoever
• Large template library: Choose from 900+ templates designed for hotels, rentals, and inns to reflect your property’s character
• Multilingual booking support: Let guests book in their own language using a system that supports multiple languages by default

Pros

• Wix ADI: Generate a website quickly by answering a few simple questions about their needs using the Wix Artificial Design Intelligence (ADI) feature
• Reliable hosting and security: Ensure a secure and stable online presence with Wix’s reliable hosting, SSL certificates, and automatic backups
• Integrated calendar import: Easily pull in bookings from Airbnb, Google Calendar, and other platforms in just a few clicks

Cons

• Advanced users may find the design and customization options limited
• Pricing plans can be confusing, and subscription renewals include hidden charges with limited refund options

• For some users, Wix’s app builder produced a native app that repeatedly crashed, leading to multiple rejections by Google and Apple

Pricing

• Business Elite: $159/month for 100 site collaborators
• Business: $36/month for 10 site collaborators
• Core: $29/month for 5 site collaborators
• Light: $17/month for 2 site collaborators

What are real-life users saying about the tool?

“I’ve really enjoyed working with Wix for websites and bookings.”

• Via G2

 

3. Squarespace

Creating a hotel website no longer requires technical skills or outside help. Squarespace gives you all the tools to build a clean, modern site that works on any screen. Their in-house AI tool, called Blueprint AI, helps you build a custom site just by entering a few simple business details.

Instead of starting from scratch, you answer guided prompts, and the system automatically builds a design that matches your brand. You can still customize layouts, images, and pages using their drag-and-drop editor, but Blueprint gets most of the work done for you in minutes. 

Key features

• Design customization: Access a range of templates that can be tailored to fit your hotel’s branding, including options to adjust fonts, colors, and layouts
• All-in-one platform: Handle hosting, domain registration, and built-in features like e-commerce and blogging tools, streamlining the website building process
• SEO Optimization: Use built-in SEO tools, such as customizable meta tags and clean URL structures, to improve search engine visibility

Pros

• Responsive Design: Use mobile-optimized templates and ensure your website provides a seamless experience across devices
• Customer support: Access friendly support and a strong user community when you run into issues or need guidance

Cons

• You can’t upload custom fonts, which makes brand consistency harder if you use a unique typeface
• Some users find the limited animation options restrict creative website design possibilities
• There is a lack of customization for chosen templates. Although there’s an option to input scripts in the head tags, developers with advanced needs may find this insufficient

Pricing

• Custom pricing

What are real-life users saying about the tool?

“Squarespace is easy to use for someone that is not technical at all. The templates are awesome. It’s easy to figure out things you get stuck on with all of the resources provided. It’s so intuitive. I have two websites for different parts of my business one e-commerce and one ‘normal’ website’ and I love how easy they both are to buld and maintain.”

• Via G2

 

4. WordPress

If you want complete control over how your hotel website looks, WordPress.com gives you that freedom. With a simple setup process and an easy-to-use block editor, you can build and customize every part of your site without needing coding skills.

You choose a theme, then add content by dragging in pre-built layout blocks for text, images, or features. You can adjust fonts, color palettes, and design elements to reflect your brand. Hosting and media storage are included, and integrations with Pexels and Openverse help you fill your site with quality visuals.

Key features

• Pre-designed block patterns: Quickly create clean, structured layouts by inserting block patterns designed for different types of content
• Plugin access for full customization: Choose from over 50,000 plugins to add features like bookings, contact forms, galleries, or payment tools
• Media hosting and free photo libraries: Upload photos, videos, and audio or choose from built-in integrations like Pexels and Openverse to find free visuals

Pros

• SEO-friendly: Optimize your hotel website with custom titles and descriptions, auto-generated XML sitemaps, clean URLs, and easy site verification to attract more travelers
• Logo Maker: Create a memorable hotel identity with the Logo Maker. Grow your guest base by launching newsletters and integrating email marketing tools from day one
• Integrations: Simplify social media sharing with Jetpack Social. Automatically post new updates, special offers, and blog posts across your social channels to engage potential guests

Cons

• Some WordPress themes can be too rigid, limiting customization and slowing down the website-building process.
• The platform has overly complicated procedures that slow down basic tasks. Website management is hindered by confusing menus and hidden settings

Pricing

• Personal: $4/month per user
• Premium: $8/month per user
• Business: $25/month per user
• Commerce: $45/month per user
• Enterprise: Custom pricing

 

*All prices are references from G2

What are real-life users saying about the tool?

“It makes web design and related activities easy to do for people who are not IT professionals but do have some tech knowledge. Templates make it even easier.”

• Via G2

 

5. SITE123

SITE123 works well for hoteliers who want a basic site up and running without touching any code. You start by choosing your website type, adding content, and publishing it, all in a few steps. You don’t need to worry about design layouts, hosting, or mobile compatibility, because the platform sets it all up automatically.

Instead of using traditional drag-and-drop editing, SITE123 offers a structured editor where changes happen in real time. Every template is mobile-friendly, and your site will work on any device. 

Key features

• Simple visual website editor: Edit your site through a guided layout system that doesn’t require coding or complicated design tools
• Mobile-ready site templates: All themes are responsive and automatically adapt to mobile, tablet, and desktop screen sizes without extra setup
• Free hosting included: Every site comes with secure hosting at no added cost, so you don’t need a separate hosting plan

Pros

• Custom domain registration: Get a custom domain included with your paid plan, which helps with branding and online credibility
• Step-by-step site setup: Pick a site category, add your content, and go live in under an hour using their guided builder

Cons

• The platform doesn’t support many plugins, so adding extra features is limited compared to other builders
• Design customization options are basic and can feel restrictive next to tools like WordPress 

Pricing

• Free: $0/month
• Premium: $5.80/month

What are real-life users saying about the tool?

“Site123 is the easiest website builder that a website can be built with just 3 steps. No coding or design skill is needed. We can add just by clicking from the pool.”

• Via G2

 

Tips to keep in mind when creating your hotel’s website

A well-made hotel website helps guests book faster and trust your brand. These simple tips will help you create a site that’s easy to use, informative, and built to drive direct bookings.

• Use high-quality images that show your rooms, property, and surroundings exactly as guests will experience them
• Pick a website builder that either comes with a booking engine or supports fast integration with one
• Add a blog section so you can target search terms related to your hotel and local destination
• Describe your rooms clearly and list differences between them, including amenities and any services included
• Make it easy for guests to reach you by linking WhatsApp, social channels, and a tap-to-call button
• Display recent hotel website builder reviews and guest testimonials to build trust and help future guests make a confident choice

 

How to choose the best hotel website builder for your hotel

Picking the best hotel website builder comes down to what helps you get bookings with less hassle.

Here are key factors to keep in mind:

• Built-in or supported booking engine: Your builder should allow guests to book directly without sending them to another site
• Easy-to-use editor: You shouldn’t need tech skills to update content, add images, or change room info
• SEO tools included: Basic SEO features like custom URLs, meta descriptions, and keyword editing help your hotel show up on search engines
• Fast load speed: A slow site turns away potential guests. Choose a builder that prioritizes page performance
• Design flexibility: Templates should let you match your brand through fonts, colors, and layout changes
• Integration with tools you use: If you rely on email tools, analytics, or a PMS, check if the builder connects with them easily

 

Stay booked with the roommaster hotel website builder 

Choosing the right hotel website builder matters more than most people realize. With the tips above, you’re ready to pick a platform that fits your hotel’s size, goals, and comfort with tech without second-guessing every step.

If you’re looking for an all-in-one solution that covers both your website and day-to-day operations, roommaster is built for you. It’s a full property management system that brings together everything independent hoteliers need to run a high-performing operation, including website builder, direct bookings, channel distribution, payments, guest engagement, and more. You manage everything from one place, saving time while driving more revenue.

Book a demo today to see how it works.

 

Key Takeaways

• A user-friendly website builder for hotel owners should give you complete control over edits like images, pricing, and content without needing outside help
• Look for must-have features like booking engine integration, mobile-friendly design, and built-in SEO tools to help guests find and book directly
• roommaster combines the best hotel website builder features with a full PMS, so you can manage bookings, payments, and operations from one place
• Your choice should depend on your hotel’s size, budget, and how hands-on you want to be with design and updates

FAQs

What is the best website builder for hotels?

The best website builder for hotels is one that includes direct booking tools, mobile-friendly design, SEO features, and easy editing. Options like roommaster, Squarespace, and WordPress work well depending on your budget, design needs, and tech skills.

Which website is best for hotels?

A hotel website should make it easy for guests to explore rooms, check availability, and book directly through Google hotel ads. Sites built using roommaster, Wix Hotels, or Squarespace often perform best because they combine visual design with booking and management tools.

How much does a hotel website cost?

A hotel website can cost anywhere from $0 to $159 per month, depending on the builder, features, hosting, and whether it includes a booking engine.

Which one is the best website builder?

There’s no single “best” website builder for every hotel. If you want an all-in-one tool built for hoteliers, roommaster is a strong choice. For more design freedom, WordPress or Squarespace may work better. Your ideal pick depends on how much control, speed, and support you need to improve your search engine results.