Author Archives: Stefano Mocella

Simple ways for hotels to upsell to guests

Simple ways for hotels to upsell to guests

The hotel industry has shown a lot of resilience in adjusting to a fluid situation over the past 18 months.

Occupancy rates likely won’t be what they were pre-Covid for quite a while, but hotels have adapted quite well in meeting new guest expectations.

In fact, guests who are choosing to travel are likely doing so because they’re craving an experience they’ve never had, with a newfound appreciation for the hospitality industry.

Hotels have been putting an increased emphasis on guest experience, and in turn, have found new ways to boost revenue. Upselling to your guests is crucial and there are plenty of opportunities to do it throughout their stay.

Upselling throughout the stay

As hotels attempt to recoup some lost revenue, upselling gains an even greater importance. Hotels can use a range of different services or features to upsell to their guests. In the current times, hotels will have to get a little creative in determining where they can upsell to guests. 

With effective guest communication, upselling doesn’t have to be limited to pre-check in. Opportunities to upsell can be found throughout a guest’s stay with the right tools and hotelier instincts.

Where can you upsell?

Room upgrades: This is a tried and tested way of boosting revenue with each guest stay. It also requires minimal effort with a proper online booking engine. Guests who book a standard room may be inclined to book a more luxurious room if they see an offer at a discounted rate. Tools like UpsellGuru can automate much of this process and boost your bottom line with little effort.

Food and beverage: If your property offers a food and beverage program, let guests know that they won’t have to go far to enjoy a good meal or unwind with a tasty beverage. You can encourage guests to begin their stay with a drink at the bar, or snack delivered to their room. 

Putting your best foot forward and presenting them with the options you offer can instantly boost revenue when they book with you, and may encourage guests to enjoy your f&b options more often throughout their stay.

Activities: When collecting guest data, keeping a record of their preferred activities could lead to more upsells for current and future stays.

Check with other businesses in your area to see where you can cross-promote. For example, if there is a winery near your property, see if they would offer a discount on a wine tasting through a referral from your hotel.

Wrapping Up

Upselling isn’t just about boosting revenue, but also ensuring that hotels are delivering the best possible guest experience.

Gathering data on guests can ensure that every stay at your hotel is specialized for their specific needs, which will in turn increase the chances of return bookings.

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InnQuest Software is a leading technology provider for the hospitality industry. For over 25 years, innQuest has combined hotelier experience with innovative technology to deliver an all-in-one solution that empowers hotels to attract guests, drive customer loyalty, and increase profits. Our flagship property management software, roomMaster, helps manage over 5,500 properties across 100 countries. InnQuest develops scalable solutions ranging from a Hotel PMS, Cloud PMSChannel ManagerHotel CRM and helps properties enable guests to Book Direct. We believe that everyone deserves a great guest experience, whether they’re staying at a small B&B, a thousand-room resort, or anywhere in between.

Call us today on +44 (0) 33 0100 1090, or email us at sales@innquestemea.com. We will be happy to walk you through innQuest’s solutions.

For US, please call +1 813 288 4900 or email sales@innquest.com.

Debunking your cloud PMS Fears  

Debunking your cloud PMS Fears  

 

Over the last decade, the hospitality industry has undergone a significant transformation.  

 

With the emergence of cloud-based hotel software solutions, the way hoteliers conduct their businesses has changed forever (and for the better).  

 

A cloud-based PMS is the future of hotel management software. Not only does it streamline operations, but it also reduces costs, saves time and frustrations, as well improves the overall guest experience – so why are people still hesitant about upgrading their current system?   

 

Transitioning to a new PMS can seem like a daunting task at first, which may be why some property owners have been hesitant to adopt this new technology. Many people are skeptical and do not fully understand it. 

 

We’re here to debunk some myths you may have heard and show you just how beneficial cloud-based software truly is.   

Myth: Cloud-based PMS is an expensive solution  

 

Perhaps one of the greatest, most misunderstood myths concerning a cloud-based PMS is that the cost is way too high.  

Reality: It is more cost effective 

 

This statement could not be further from the truth – not only is a Cloud PMS more cost effective, but it also eliminates the need for maintenance and reduces the cost of training staff.  

 

A cloud-based PMS has a much lower entry cost, and with this system, you only pay for what you need – the software, dramatically reduced hardware and IT infrastructure. With no hidden costs or maintenance fees, this system is an extremely affordable budget for hotel businesses of all sizes.   

 

With systems such as roomMaster Cloud, the need for internal resources to install, maintain and upgrade software is eliminated as they do it all for you and have it up and running immediately – it couldn’t be easier.  

 

Another added benefit is that with less onsite IT infrastructure, your energy consumption is significantly reduced, and therefore making an additional cost saving.  

Myth: My data isn’t secure  

 

Security is an essential requirement of any organization, and the fear of losing data due to offsite storage is a daunting thought.  

 

Many hoteliers are afraid of not being in control if they cannot physically see or locate the system in their property. They also believe that switching their property management systems to Cloud will leave their hotels more vulnerable – which could not be further from the truth. 

Reality: The cloud is the safer, more secure option 

 

“What if something happens and I cannot access my data” is a normal response, but the truth is, Cloud is the safer, more secure option for your data.   

 

By using Cloud, your data is stored securely and remotely instead of on-site. The data is mirrored and backed-up continuously by professionals – and with roomMaster Cloud, security and back up are guaranteed.  

 

By securing your data and offering redundancy / back-up, roomMaster cloud and their team of professionals ensure that nothing is ever lost, compared to older on-prem systems that are no longer reliable and are in need of drastic upgrading.   

Myth: It’s too difficult to use  

 

A common phrase when hoteliers are asked why they don’t want to upgrade their current PMS is that it is either too difficult to use or will be too much of a hassle to get the hang of – all before even trying out the system for themselves.  

 

It’s true, there is a learning curve, but the idea of a cloud-based PMS is to make life easier for those involved, not to add further complications.  

Reality: It’s easier and more efficient 

 

The truth is, it’s the on-premise, hardware heavy systems that are more complicated, and require constant training. Cloud-based PMS have a simple, user-friendly design which allows staff to be more efficient with tasks and means less stress, time and money is being wasted. It also means saving time on training!  

 

The cloud-based systems are designed according to user behaviors and with the hotelier’s mind-set behind the product. They are built with newer technologies, meaning the Cloud provider handles hard, technical work so you don’t have to.   

 

Running a hotel effectively requires efficiency, which is why cloud-based PMS is the greatest choice – even for the non-tech savvy people, you just have to be willing to take a chance!   

To summarize  

 

A cloud-based PMS is packed with all the power and features of an on-prem PMS, but simply adds the convenience of the cloud and is much more cost effective.  

 

There is nothing inherently less safe about a cloud-based PMS as it is encrypted and backed-up continuously.  

 

Yes, the cloud-based technology is something new, but that doesn’t mean it is hard to learn or too confusing to keep track of.  

 

Aim to work smarter, not harder! roomMaster Cloud allows you to work more efficiently from anywhere, helps improve your customer service, and saves you money – why wouldn’t you want to make the switch?  

 

Find out more at:  

https://www.innquest.com/roommaster-cloud/ 

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InnQuest Software is a leading technology provider for the hospitality industry. For over 25 years, innQuest has combined hotelier experience with innovative technology to deliver an all-in-one solution that empowers hotels to attract guests, drive customer loyalty, and increase profits. Our flagship property management software, roomMaster, helps manage over 5,500 properties across 100 countries. InnQuest develops scalable solutions ranging from a Hotel PMS, Cloud PMSChannel ManagerHotel CRM and helps properties enable guests to Book Direct. We believe that everyone deserves a great guest experience, whether they’re staying at a small B&B, a thousand-room resort, or anywhere in between.

Call us today at 1.813.288.4900, or email us at sales@innquest.com. For UK, reach us at 44 (0) 33 0100 – 1090 . We will be happy to walk you through InnQuest’s solutions.

The way of the future: How cloud-based hotel software is completely changing the game

The way of the future: How cloud-based hotel software is completely changing the game

Originally, hoteliers were not dealing with online bookings.

They were collecting very limited information such as a name, residence, room and time of arrival because the majority of their clientele were walk-in guests. But increasingly dynamic innovations and new technologies have changed the way hoteliers run their business and interact with their clientele. Online bookings started to gain traction, making hotel property management systems vital for hoteliers striving to boost their revenues. A younger generation of hoteliers together with new expectations and consolidation activity are all driving new technology adoption, especially via the property management system.

New expectations in the industry

In today’s fast-paced hospitality landscape hotel daily operations and processes are getting more complicated within the hotel workflow and often take too much time to complete. Transparent communication between different hotel departments is highly essential. They need to work in sync to serve guests optimally. Hospitality management software systems are programmed to avoid double bookings and over bookings.

One of the best features is the task automation; they also help prevent errors when front desk staff are inputting important customer data like name, passport details, and card numbers.

Benefits of cloud based property management systems

Implementing a hotel property management solution helps to reduce time spent on tedious tasks, allowing hoteliers to focus on the bigger picture – delivering a better guest experience. More than any other software you use, a hotel management system will touch every department at your property from the front desk, revenue management, housekeeping, etc…

If you pick the right solution, you can make significant time savings across almost every area of your business, also boosting your staff’s productivity and satisfaction. This is literally a real time monitoring, If your hotel business operates year-round, requires a 24-hour commitment or you’re a hotelier striving to better control your businesses, property management systems provide great possibilities of flexible remote access from anywhere and at any time. That means a hotel owner or manager can monitor the status of each booking, adjust or change rates, and review performance results whenever and wherever.

Get to know your guests

Analyzing your customer base is also going to be very easy and that too is very important to know well about your customers. The General Manager and Marketing Managers can keep track of the different types of visitors, with key demographic breakdowns such as age, gender and nationality. This data allows you to make informed decisions on your marketing strategy and increase the long-term revenue trends of your business.

Wrapping up

The many benefits of a hotel management system could help you grow your business in a short amount of time. If you’re not currently using the right solution, migrating to a more modern software could help you see big improvement almost immediately. This can have lasting benefits that extend beyond the day-to-day usage of the system – it can also encourage a mindset shift and transform the way you and your team works.

To learn more about what a cloud PMS can do for your property, see what InnQuest’s hotel software solutions can do for your property.

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InnQuest Software is a leading technology provider for the hospitality industry. For over 25 years, innQuest has combined hotelier experience with innovative technology to deliver an all-in-one solution that empowers hotels to attract guests, drive customer loyalty, and increase profits. Our flagship property management software, roomMaster, helps manage over 5,500 properties across 100 countries. InnQuest develops scalable solutions ranging from a Hotel PMS, Cloud PMSChannel ManagerHotel CRM and helps properties enable guests to Book Direct. We believe that everyone deserves a great guest experience, whether they’re staying at a small B&B, a thousand-room resort, or anywhere in between.

Call us today at 1.813.288.4900, or email us at sales@innquest.com. For UK, reach us at 44 (0) 33 0100 – 1090 . We will be happy to walk you through InnQuest’s solutions.

Guest Experience: How a cloud PMS will ensure your guests have a better stay

Guest Experience: How a cloud PMS will ensure your guests have a better stay

 

So, you’re still hesitant about making the switch from a traditional system to a Cloud-based hotel PMS? We get it, change is hard. But it’s also necessary in order to keep up with the increasingly competitive and growing hospitality industry. 

 

A cloud-based PMS not only provides you with easy and effortless ways to communicate, but it is also an efficient way to approach guests with needed information and upselling.

 

There’s a reason why more and more hotels are making the logical switch – proving automation can still be personal without compromising on quality.   

 

With the right online property management system comes a whole host of benefits, both for you and your guests. Here are just a few reasons why a cloud PMS is the best option for creating an enhanced experience for your guests that they surely won’t forget.  

Communicate with ease  

 

When switching to a cloud-based PMS, communication is able to improve with significantly less effort needed, a win, win for all.   

 

This is made possible by streamlining your communication with automated emails and text messages, allowing for more bookings as you can now approach potential new guests with customized reminders as to why they should pick your hotel.   

 

Guests are likely to book a few hotels before finalizing “the one” so it is important to stay in touch and amplify their personalized reach before they even arrive on your property.  

 

Having communication with guests prior to their arrival shows them that you are a service minded hotel which makes you stand out amongst competitors who may fail to use this communication to their advantage.   

 

These automated mailings can be used for both converting bookings, as well as for staying in touch with guests after their initial stay and can be customized depending on the guest or purpose. It allows for more meaningful interactions with guests and an overall improved guest experience.   

 

Always remember that communication goes along way, and by keeping that continuous communication with your guests, you establish yourself as the best option for their next stay – it’s really that simple!  

Personal is possible 

 

It’s easy to assume that with this type of streamlined communication, getting personal with guests is not a possibility, when in fact, it’s the complete opposite!  

 

Guests look for a personalized, one-to-one communication with your hotel, and automated communication makes this possible. In fact, it can even be made more personal than your previous form of mailings.  

 

Engagement across all phases of a guests’ journey is important, and customized emails and text messages is a great way to impress your guests, even after check-out. 

 

This can be as simple as thanking your guest for the stay with an email saying “Hello Steven, we hope you had a pleasant time during your stay with us. Have a safe trip back to London!”. It’s this extra attention to detail that guest’s like to see, and this heightened guest satisfaction thus leads to increased brand loyalty.  

Takeaways 

 

Both during, and after their stay at your hotel, all efforts must be focused on an exceptional guest experience.  

 

Incorporating a cloud-based PMS can help you enhance all aspects of your guests’ stay, from post-reservation communication to the final check out.  

 

As proven, the positive impact this software has on guest experience directly translates into a positive impact on hotel revenue.  

 

By adding a touch of personalization through this type of streamlined communication, you’ll demonstrate that your hotel genuinely cares about their experience and will simultaneously prove that personalization and automatization can coexist in the hospitality industry.   

 

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InnQuest Software is a leading technology provider for the hospitality industry. For over 25 years, innQuest has combined hotelier experience with innovative technology to deliver an all-in-one solution that empowers hotels to attract guests, drive customer loyalty, and increase profits. Our flagship property management softwareroomMaster, helps manage over 5,500 properties across 100 countries. InnQuest develops scalable solutions ranging from a Hotel PMSCloud PMSChannel ManagerHotel CRM and helps properties enable guests to Book Direct. We believe that everyone deserves a great guest experience, whether they’re staying at a small B&B, a thousand-room resort, or anywhere in between.

Call us today at 1.813.288.4900, or email us at sales@innquest.com. We will be happy to walk you through innQuest’s solutions.

roomMaster Anywhere wins ‘Trusted Vendor’ Award from Crozdesk

roomMaster Anywhere wins ‘Trusted Vendor’ Award from Crozdesk

It is with great pleasure that we announce roomMaster Anywhere, InnQuest’s simple and easy to use Cloud PMS system, has won a Trusted Vendor Award for 2021 by Crozdesk – one of the most advanced business software discovery platforms available.  

The Crozdesk Trusted Vendor badge is awarded to vendors with a high market presence or market share and is a significant accolade to achieve. Crozdesk has helped buyers find and compare thousands of software products from over 300 categories. Given their stellar reputation and trust among buyers, we’re honored to receive their stamp of approval as a Trusted Vendor. 

This achievement is a great testament to roomMaster Anywhere’s continued success, and is reflective of its impressive quality performance.  

We are proud to share this exciting news and it is because of the combined efforts of you all that we have achieved this success. With InnQuest’s team being comprised of hotel and hospitality experts, our software is built with the user experience and needs of hoteliers in mind, to make sure hotels have the tools they need to succeed in a challenging business.

We would like to take this opportunity to thank you, our clients for working with our team to ensure our products are the best they can be. 

We’d also like to thank Crozdesk for their continuous recognition and support. We will continue to seek ways to improve our services and do our part to help your business reach its full potential.  

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InnQuest Software is a leading technology provider for the hospitality industry. For over 25 years, innQuest has combined hotelier experience with innovative technology to deliver an all-in-one solution that empowers hotels to attract guests, drive customer loyalty, and increase profits. Our flagship property management software, roomMaster, helps manage over 5,500 properties across 100 countries. InnQuest develops scalable solutions ranging from a Hotel PMS, Cloud PMSChannel ManagerHotel CRM and helps properties enable guests to Book Direct. We believe that everyone deserves a great guest experience, whether they’re staying at a small B&B, a thousand-room resort, or anywhere in between.

Call us today at 1.813.288.4900, or email us at sales@innquest.com. For UK, reach us at 44 (0) 33 0100 – 1090 . We will be happy to walk you through InnQuest’s solutions.

Why your website needs to go mobile right now

Why your website needs to go mobile right now

Over the past decade, smartphones have revolutionized our lives and have become completely interconnected into our everyday routines, so much so that we barely even notice them at times.  

From connecting with friends to shopping online, taking photographs or planning and booking a vacation, the opportunities are endless.  

It’s because of this significance that hoteliers have slowly caught on and begun to see the value in going mobile. In fact, all signs point to mobile becoming the majority shareholder of all online bookings in the near future.  

So, why is going mobile important?  

Let’s start with some statistics. Did you know that more than 70% of consumers who own a smartphone have used it to research travel? Or that more than 46% of travelers make their booking decision while researching with a mobile device? How about the fact that more than 20% of all visits to U.S. travel sites come from mobile devices?  

The proof is in the user statistics, yet hotels are reluctant to spend money on shifting their marketing to suit mobile devices, which is creating a cycle of lost revenue for hotels.  

Prioritize consumers’ needs 

Booking a vacation is meant to be as easy, and as stress free as possible – which is why mobile optimization must be treated as a priority.  

People are goal oriented and want their experience to be as seamless as possible, with no confusion taking up their time. Consumers using a hotel website that isn’t optimized for mobile devices causes an unnecessary number of issues like small, hard-to-read text which forces users to zoom in and out, or having to scroll down pages to find what they’re looking for because the page just doesn’t fit the screen.  

Why is this something you should be concerned by? As mentioned, consumers are goal oriented. If they are unable to find what they’re looking for or are met with confusion on how to access the areas of the site they deem relevant, they will simply click off and won’t bother with the hassle of continuing their search. You will lose their business before you ever had it, and definitely won’t be getting any future referrals.  

Mobile technology shouldn’t be intimidating 

It’s time to redesign your website to be optimized for mobile and understand all the things travelers want from a mobile browsing experience. Invest in one website that can adapt to all devices and suits the needs of your consumers – you won’t regret it! 

A great place to start would be by checking out roomMaster Anywhere and its expert mobile responsiveness when it comes to online booking. By offering a guest-centric design, potential guests are offered the best booking journey possible.

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InnQuest Software is a leading technology provider for the hospitality industry. For over 25 years, innQuest has combined hotelier experience with innovative technology to deliver an all-in-one solution that empowers hotels to attract guests, drive customer loyalty, and increase profits. Our flagship property management software, roomMaster, helps manage over 5,500 properties across 100 countries. InnQuest develops scalable solutions ranging from a Hotel PMS, Cloud PMSChannel ManagerHotel CRM and helps properties enable guests to Book Direct. We believe that everyone deserves a great guest experience, whether they’re staying at a small B&B, a thousand-room resort, or anywhere in between.

Call us today at 1.813.288.4900, or email us at sales@innquest.com. For UK, reach us at 44 (0) 33 0100 – 1090 . We will be happy to walk you through InnQuest’s solutions.

Location, location, location: How to use destination marketing to boost occupancy

Location, location, location: How to use destination marketing to boost occupancy

 

Take your marketing to a new level!  

It’s easy to get caught up on focusing your efforts into making your hotel unique and offering something different to entice guests and increase booking numbers.  

Obviously, those efforts are important, however the greatest influence on booking numbers is due to location – thusdestination promotion is key 

The goal is to promote your location as superior to alternatives in the area, highlighting why it may be more desirable and defining the unique selling points, emphasizing that your hotel is the gateway to an amazing destination.  

By implementing some effort into destination marketing, you can help your hotel in a big way. Guests will be more inclined to flock to your hotel if you’ve made the effort to help them maximize their trip.  

Once you’ve made this effort, and if guests enjoy your suggestions, there is a great chance that they will return.  

Follow along for ideas on how to help promote your independent hotel based on the incredible attractions in the surrounding area.   

Use social media to your advantage!  

While hiring a mainstream influencer to promote your hotel via social media may not always be practical, social media is a natural marketing and branding tool, and is invaluable for promotion.  

Getting your guests involved to enhance your traction online is a great idea and is actually quite simple.  

Be strategic with popular hashtags and encourage customers to share their snaps and videos during their stay 

You also want to optimize your Instagram content for the Explore page by using strong, stand out images of the area with a clear visual aesthetic.  

Another option could also be to incentivize mentions of your hotel’s social media accounts by offering discounts for guests who may use Twitter, Facebook or Instagram to post pictures of local landmarks in which you’re tagged.  

Local partnerships are key

When joining forces with other businesses in the area, you are securing a partnership that will be mutually beneficial in more ways than one. 

Cross-promotional deals are great for all parties involved, so approach potential partners and suggest joining forces, (providing they’re not potential rivals, of course!).  

This can be as easy as providing discounted access to a nearby tourist hotspot for people who book a room at your hotel, increasing occupancy rates for you, while sending more visitors the way of the attraction itself. A win–win for both 

Ordinary just won’t do; it’s time to invest in unique content

Independent hotels around the world have already begun amplifying their online marketing and increasing their influence by producing bespoke content.  

Whether it be in blogs, podcasts or videos – on-site facilities must be highlighted and presented to the peoplethis includes drawing attention to the wonders of the region in which your hotel sits 

A virtual walking tour or drone footage of the surrounding area of your hotel are both great ways for customers to immerse themselves in the destination and experience the gorgeous views first-hand.  

Now, if you happen to be located within an urban sprawl, writing on the entertainment, leisure and dining options available nearby are all great ideas to highlight the amazing experiences they offer – so long as you link it back to why your hotel is the best option for visitors to use as a base for the night 

Keep up with the events!

Promoting events and activities near your hotel are definitely worthwhile 

With any event, large or small, comes some form of online buzz that you can use to your advantage.  

Any event taking place near your hotel will create a certain traction that you can ultimately latch on to in order to generate more traffic for your website.  

This could be as simple as getting in touch with the organizers of the event and asking for a press release which you can then publish on your hotel’s website 

It could mean going one step further and writing a uniquely worded summary so you can latch onto some of the search traffic for the event.  

Both great ways of generating traffic for your hotel.  

Wrapping up

It’s important to remember that although other marketing efforts are effective, promoting your hotel as a gateway to an amazing destination is an incredibly effective tactic, yet many hotels overlook.  

Destination marketing could easily be the most important marketing decision you make.  

There are countless ways for guests to compare and contrast different hotels in a specific area based on location and room price, but destination marketing is absolutely key to pique your guests’ interests and allow them to see that there is far more to a stay than the actual property itself.  

If you are successful at proving thisthen guests will be more likely to return. 

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InnQuest Software is a leading technology provider for the hospitality industry. For over 25 years, innQuest has combined hotelier experience with innovative technology to deliver an all-in-one solution that empowers hotels to attract guests, drive customer loyalty, and increase profits. Our flagship property management software, roomMaster, helps manage over 5,500 properties across 100 countries. InnQuest develops scalable solutions ranging from a Hotel PMS, Cloud PMSChannel ManagerHotel CRM and helps properties enable guests to Book Direct. We believe that everyone deserves a great guest experience, whether they’re staying at a small B&B, a thousand-room resort, or anywhere in between.

Call us today at 1.813.288.4900, or email us at sales@innquest.com. We will be happy to walk you through innQuest’s solutions.

How To Promote Your Hotel App

How To Promote Your Hotel App

 

Tips on how to successfully promote your hotel app and engage your guests 

 

The contactless era is here. 

 

With the pandemic impacting countless industries around the world, the adaptation and implementation of new ways to function have been of great importance, especially in the travel industry.  

 

There has been an acceleration in the adoption of contactless technologies within the hotel industry, as less physical contact between guests and hotel staff means safer operations for all involved. 

 

Even as things slowly ease into normalcy, contactless technology isn’t going to go away. Consumers have quickly come to embrace the convenience.  

 

80% of travelers have indicated they would download a hotel app if offered.  

 

It’s also a tool for businesses to free up their employees for other tasks.  

 

You have the app; so now what?  

 

A core objective with apps like this is gaining the attention of the guest prior to check in and familiarizing them with the interface of the app.  

 

This can be done by promoting it online through promotions and/or rewards – essentially utilizing any and all platforms that the guest may use to search for more information on the hotel itself prior to arrival.  

 

Promote, promote, promote!  

 

As mentioned, promoting the app successfully can be done in many ways 

 

This could be by promoting it on the hotel website or running promotions for it on social media.  

 

When promoting it on social media, it is best to entice the guest by mentioning special offers that are exclusively available for app users, encouraging more downloads. 

 

Another notable way of promoting the app would be to mention it on the confirmation email sent to the guest after their booking is completed – stating that it is available for download now 

 

You can also add an incentive. For example, if they download it prior to their check-in date, they may be entitled to a reward, or something complimentary upon arrival.  

 

Online presence will only go so far, so it is crucial to also catch the guest’s attention at the front desk and inform them of the app and the value it holds.  

 

Ensure that the front desk agents are well versed on the app, and invite the guests to download it, letting them know that all the information they may need during their stay is available at a click of a button on their own phone.  

 

Contactless technology – a staple within the industry  

 

It’s safe to say that contactless technology has become a major player within the hotel industry and will continue to benefit hotels long after the pandemic is over.  

 

Hotel mobile appoffer the best opportunities to connect directly with guests and offer all relevant information in one place, so it’s no wonder why they’re becoming so sought after.  

 

QuickInn – InnQuest’s full featured hotel app, is the way of the future 

 

InnQuest’s QuickInn hotel app allows for key services such as express check-in, keyless entry, property and area details and optional upgrades, all at the touch of one’s fingertips.  

 

With fewer contact points, but the same excellent service they are used to, guests are awarded the luxury of a safe, zero contact stay, while prioritizing the health of both themselves and hotel employees.  

 

By having an app that’s truly interactive, guest engagement is also able to increase significantly. With this app, hotels can communicate efficiently with guests prior to, and during their stay. Guest satisfaction is guaranteed with the press of a button. 

 

This personalized communication tool also allows the opportunity to connect with guests. It also gives hotels many more opportunities to offer upsells throughout the guest’s stay. 

 

Learn more about QuickInn and how having an app like this is revolutionizing the contactless tech industry.

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InnQuest Software is a leading technology provider for the hospitality industry. For over 25 years, innQuest has combined hotelier experience with innovative technology to deliver an all-in-one solution that empowers hotels to attract guests, drive customer loyalty, and increase profits. Our flagship property management softwareroomMaster, helps manage over 5,500 properties across 100 countries. InnQuest develops scalable solutions ranging from a Hotel PMSCloud PMSChannel ManagerHotel CRM and helps properties enable guests to Book Direct. We believe that everyone deserves a great guest experience, whether they’re staying at a small B&B, a thousand-room resort, or anywhere in between.

Call us today at 1.813.288.4900, or email us at sales@innquest.com. We will be happy to walk you through innQuest’s solutions.

Four things hoteliers can do to increase direct bookings

Four things hoteliers can do to increase direct bookings

If there’s one question hoteliers ask themselves every day, it’s: “how can I increase direct hotel bookings?”.

And that’s understandable because ‘beating’ the online travel agents (OTAs) feels like an impossible task…

…until you realise that it isn’t really a battle.

Seriously – in order to gain more direct bookings as a hotelier, you need to view this industry as a level playing field, because in the digital age, that’s exactly what it is.

To increase direct bookings and stand out from your competitors, you as a hotelier can raise your game by following these simple tips:   

1. Increase your presence online

With everything being digitalized and with people spending more time on social media, it is very important (and quite easy) to build brand awareness.  

Just keep the momentum going by showing up on your audience’s news feed constantly 

Keep in mind that you have to create a positive impact and not just bombard the news feed with ‘salesy’ posts that do not increase engagement.  

Do some market research, keyword research and identify how you can rank your hotel in the first five of Google’s SERP (Search Engine Results Page).  

This gives you higher chances of attracting direct booking. A good, fast loading website of your hotel that is supported in mobile browsing view will also help increase mobile booking.  

2. Run promotions with attractive packages 

People love a good getaway that comes with a bargain!  

Give your best and competitive offer that won’t lower your profit too much. 

At the same time, you can still encourage upselling by offering in-room upgrades or mentioning the new special at your on-site restaurant. Invest in marketing your hotel by pointing out why you are the best destination for a breather, which brings us to the next point.

3. Influence your guest’s decisions to choose you! 

Post attractive images of your destination and the different services you offer, ranging from luxury spa experiences to delicious cuisines served by your talented team of chefs.  

Consider all your social media followers and website audience as your potential customers.  

Your values as a hotelier play an important role here!  

Be responsive to guests online and offer them a wonderful guest experience offline. Respond to inquiries pleasantly and tackle negative reviews as well with class! 

4. Find the right booking engine to increase direct hotel bookings 

Potential guests need two main reasons to be reassured that direct booking is the best option: 

  • Hassle free process of booking 
  • Assurance and No mishap in stay confirmation 

With innQuest being an all in one hotel software provider, anyone looking to increase bookings should look at WebBook, InnQuest’s hotel booking engine. Not only does a booking engine let the guest enjoy a smooth booking procedure but it helps you keep track of available rooms, manage bookings, arrival and departure dates of your guests, details of transactions and finances and much more 

Wrapping up on how to increase direct hotel bookings 

Have we missed anything?

If you’re an independent hotelier and have experienced a significant uplift in direct bookings, tell us your experiences below. It doesn’t hurt to share your successes with the world once in a while!

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InnQuest Software is a leading technology provider for the hospitality industry. For over 25 years, innQuest has combined hotelier experience with innovative technology to deliver an all-in-one solution that empowers hotels to attract guests, drive customer loyalty, and increase profits. Our flagship property management software, roomMaster, helps manage over 5,500 properties across 100 countries. InnQuest develops scalable solutions ranging from a Hotel PMS, Cloud PMSChannel ManagerHotel CRM and helps properties enable guests to Book Direct. We believe that everyone deserves a great guest experience, whether they’re staying at a small B&B, a thousand-room resort, or anywhere in between.

Call us today at 1.813.288.4900, or email us at sales@innquest.com. We will be happy to walk you through innQuest’s solutions.