The first impression a hotel makes often starts with its website. A well-designed hotel website doesn’t just look beautiful; it tells a story, engages potential guests, and, ultimately, converts casual visitors into loyal customers. From visually stunning photography to seamless booking experiences, these hotel websites illustrate how good design can enhance a guest’s journey from browsing to booking. Let’s explore the best practices that make each of these eight hotel websites stand out.
01) Hotel Landa: Where History Meets Modern Simplicity
The Hotel Landa website offers a masterclass in storytelling. Upon landing on the homepage, you are immediately immersed in the grandeur of its historical setting. The large, high-quality images are carefully curated to reflect the hotel’s old-world charm, creating an emotional connection before a single word is read.
But beyond the visual appeal, the real strength lies in its simplicity. The minimalist layout guides visitors effortlessly through the site. No unnecessary elements clutter the user’s journey, allowing them to focus on the essentials: the hotel’s unique atmosphere and the “Reserve Ahora” (Book Now) button, which remains a consistent companion as you scroll.
Key Takeaways: Stunning photography combined with a minimalist design and clear CTAs can make your website both engaging and conversion-focused.
02) Rita Izumo Hirata Hotel: Simplicity at Its Best
For the Rita Izumo Hirata Hotel, simplicity is the winning strategy. This site doesn’t distract visitors with excessive content or complex navigation. Instead, it leads them directly to the heart of the matter—booking a stay.
With an intuitive interface, potential guests can easily browse room options and plans. The clean, no-frills layout ensures that visitors have everything they need to make a decision without being overwhelmed by unnecessary distractions. In addition, the seamless booking process, which is at the forefront of the design, reduces friction and increases the likelihood of conversions.
Key Takeaways: Simplicity and efficiency in design can be just as powerful as visual complexity when the focus is on driving bookings.
03) Vesper Hotel: Crafting Experiences, Not Just Stays
The Vesper Hotel understands that guests are not just booking a place to sleep—they’re booking experiences. The website takes full advantage of this mindset by highlighting unique, experiential offerings through dedicated pages for “Special Experiences.” Whether it’s a luxurious beachside dinner or a romantic weekend package, Vesper knows how to make guests dream.
The design makes excellent use of white space, giving the site a modern, sophisticated feel. Moreover, the persistent “Book Now” button follows you down the page, making the transition from browsing to booking as effortless as possible.
Key Takeaways: Highlighting unique experiences and maintaining persistent booking options can significantly enhance user engagement and lead to more reservations.
04) Espacio Waikiki: A Visual Journey to Paradise
The moment you land on the Espacio Waikiki website, you’re greeted with stunning visuals that transport you straight to the beautiful beaches of Waikiki. The site’s photography does more than just showcase rooms—it sells the entire vacation experience. Guests can almost feel the sun and hear the waves, long before they even pack their bags.
In addition to its mesmerizing visuals, the website makes excellent use of its booking engine. Prominently displayed at the top of the homepage, the booking feature is easy to find and simple to use, encouraging visitors to check room availability without delay.
Key Takeaways: High-quality, immersive visuals paired with a prominent booking engine can significantly enhance the user experience and drive bookings.
05) Kviknes Hotel: Where Tradition Meets Modern Hospitality
The Kviknes Hotel website draws you in with its rich history, immediately setting itself apart from the competition. The home page beautifully blends modern design elements with the hotel’s 150-year-old heritage, telling a story that appeals to both history lovers and modern travelers.
A standout feature is the site’s multilingual options, making it accessible to a broader audience. By offering English, Norwegian, and other language options, Kviknes shows it understands the value of a global clientele.
Key Takeaways: Storytelling through history and offering multilingual options can broaden a hotel’s appeal and create a more inclusive user experience.
06) Gage Hotel: Rustic Charm Meets Digital Efficiency
With its strong Western theme, the Gage Hotel website exudes personality. Every element of the design reflects the hotel’s rustic charm, giving potential guests a true sense of what to expect during their stay. This visual identity not only attracts visitors but also ensures that they feel connected to the property long before they arrive.
The mobile-friendly design ensures that the website functions perfectly across devices, an increasingly important feature in today’s mobile-first world. With many guests browsing and booking via smartphones, this responsiveness is crucial for conversion success.
Key Takeaways: A strong visual identity paired with a mobile-friendly design can enhance both user engagement and booking conversions.
07) The Wallace: Sophistication in Every Detail
For luxury hotels, the website needs to communicate elegance—and The Wallace delivers. From the rich color palette to the sleek fonts, every detail of this website reinforces the upscale nature of the hotel. The emphasis on luxury is clear, and it’s reflected in every design decision.
A key feature here is the fast-loading pages. Despite using high-quality images, the website’s performance is optimized to ensure fast load times. This is particularly important for reducing bounce rates and improving the overall user experience.
Key Takeaways: Fast-loading content paired with a luxurious design ensures a seamless experience, keeping users engaged and more likely to book.
08) Kinross House: Old-World Grandeur, Modern User Experience
The Kinross House website combines immersive imagery with elegant design to showcase the grandeur of its historic estate. The homepage features full-screen images that immediately capture attention, inviting visitors to explore the property virtually before they book a stay.
Strong CTAs like “Enquire Now” encourage visitors to take the next step, whether it’s booking a stay or planning an event at the estate. These well-placed, inviting CTAs are essential in driving user engagement.
Key Takeaways: Immersive imagery combined with personalized CTAs can create a compelling user experience that encourages bookings and inquiries.
Conclusion: The Power of Great Hotel Website Design
These eight examples demonstrate that the best hotel websites are more than just beautiful—they’re functional, user-centric, and strategically designed to convert visitors into guests. By focusing on unique visuals, intuitive navigation, clear CTAs, and fast, mobile-friendly performance, hotels can create a website that tells a story, engages visitors, and encourages bookings.
Looking to improve your hotel’s website design? Use these best practices to ensure your online presence reflects the best of your brand and maximizes conversions.

Mayela Lozano is a content strategist with a passion for hospitality and technology. She collaborates with InnQuest on content creation, highlighting how technology can streamline hotel operations and enhance guest satisfaction. When she’s not creating content, Mayela loves to travel and spend time with her two little ones, discovering new adventures and making memories along the way.