Archive for November, 2020

Is your mobile-unfriendly booking engine costing you bookings?

November 27th, 2020 Lisa Livingston Hospitality Trends, Marketing, Online Bookings

It’s unrealistic to think that our smartphones actually make us smarter (lol); but isn’t it accurate to say our smartphones make our lives easier? Think of all the things we do from our smartphones: Play games, watch movies, listen to music, book flights, even make hotel reservations. On any given day, you can look around… (more)

5 tips for maximising direct bookings in 2021

Hosted by TripTease, the Direct Booking Summit is now in its third year and is the first event of its kind devoted to helping hoteliers increase the number of direct bookings they receive. The fact direct booking now has its own summit is a clear indication of how big a challenge it is for hoteliers (particularly… (more)

Getting to know your guests: the basics of guest profiling

November 9th, 2020 Mark Ellis Data Management, Hospitality Trends, Marketing

If there’s one thing the OTAs know how to do well, it’s guest profiling. In fact, there’s a high chance they’ve obtained more data about your guests than you have… and you’re the one providing the service! The good news is this can be fixed, because as the hotelier, you have access to just as… (more)

Short domestic stays in leisure market driving bookings in the UK

November 5th, 2020 Stefano Mocella Hospitality Trends, Latest News, Marketing, Online Bookings

New data suggests short stays will lead industry recovery in the UK  As the UK is in the throes of a month-long ‘leisure’ lockdown, there is some encouraging news as far as what’s in store for the industry. Knight Frank recently share some data suggesting that the short-stay leisure market is expected to emerge as a catalyst for… (more)