Archive for September, 2020

The no nonsense guide to the GDS for independent hotels

September 27th, 2020 Mark Ellis Data Management, Hospitality Technology

Three letters which have remained something of a mystery for many hoteliers: ‘GDS’. They stand for ‘Global Distribution System’, which is a huge network dedicated to providing travel industry professionals with a wide choice of hotels and travel packages. Until very recently, the GDS has quite rightly been the domain of large hotels and big… (more)

6 exciting ideas for creating hotel marketing videos

September 21st, 2020 Mark Ellis General, Hospitality Trends, Marketing

Video is the new normal for marketing, especially in the digital age when streaming services are so widely used. If the year has taught us anything, it’s that hotels need to be flexible and quick to adapt. With an online presence becoming more important than ever, with hotels needing to attract guests in a digital… (more)

5 things you can do today to put your independent hotel ahead of the big chain competition

September 3rd, 2020 Mark Ellis Hotel Property Management, Marketing

Running an independent hotel can feel like an uphill struggle – especially if you stick to the same old methods you’ve always used and ignore the need to innovate. But rather than let the big chains walk all over you, it makes sense to stop procrastinating and take action. Here are five things you can… (more)

Five reasons why a cloud-based PMS is a great investment

The adage “you get out what you put in” couldn’t be more accurate in for hoteliers. In fact, a shift is happening in the hotel industry as hoteliers are quickly making cloud-based PMS systems their top choice. Typically, a cloud-based PMS system is the first choice for new hoteliers. However, small boutique hotels, medium sized… (more)