Archive for September, 2020

6 exciting ideas for creating hotel marketing videos

September 21st, 2020 Mark Ellis General, Hospitality Trends, Marketing

Video is the new normal for marketing, especially in the digital age when streaming services are so widely used. If the year has taught us anything, it’s that hotels need to be flexible and quick to adapt. With an online presence becoming more important than ever, with hotels needing to attract guests in a digital… (more)

How UK hoteliers can boost destination promotion to boost occupancy

September 14th, 2020 Mark Ellis Hospitality Trends, Marketing, Online Bookings

Some hotels try hard to be unique so that guests are more likely to come knocking, but the biggest influence on booking numbers will often be location, location, location. Hence, destination promotion is crucial in having guests flock to your hotel. The UK hospitality industry is currently in a period where reaching out to domestic… (more)

How to Attract Bleisure Travelers to Your Property and Keep Them Coming Back

September 10th, 2020 Lisa Livingston General, Hospitality Trends, Marketing

As we know in 2020, many vacations were put on hold, as travel plans were canceled amid the COVID-19 pandemic. Remote work has taken over many industries, but at a certain point, workers have gotten tired of being cooped up in their homes. As a result, the ‘bleisure’ trend, otherwise known as a workation, has… (more)

5 things you can do today to put your independent hotel ahead of the big chain competition

September 3rd, 2020 Mark Ellis Hotel Property Management, Marketing

Running an independent hotel can feel like an uphill struggle – especially if you stick to the same old methods you’ve always used and ignore the need to innovate. But rather than let the big chains walk all over you, it makes sense to stop procrastinating and take action. Here are five things you can… (more)

Five reasons why a cloud-based PMS is a great investment

The adage “you get out what you put in” couldn’t be more accurate in for hoteliers. In fact, a shift is happening in the hotel industry as hoteliers are quickly making cloud-based PMS systems their top choice. Typically, a cloud-based PMS system is the first choice for new hoteliers. However, small boutique hotels, medium sized… (more)