Archive for July, 2020

Selecting a CRM Solution? Here are some helpful tips

July 28th, 2020 Lisa Livingston Data Management, General, Marketing

As customer relationship management software (CRM) is moved to the forefront of technological requirements for hoteliers in 2019, hoteliers are in search of a CRM solution that can accurately measure guest desires, collect guest data, and analyze guest experiences. Plus, the solution must hit all the communication touch points throughout the guest journey. The truth… (more)

4 Things Hoteliers Can Do To Increase Direct Bookings

July 21st, 2020 Mark Ellis Hospitality Technology, Marketing, Online Bookings

If there’s one question hoteliers ask themselves every day, it’s: “how can I increase direct bookings?”. And that’s understandable because ‘beating’ the online travel agents (OTAs) feels like an impossible task… …until you realise that it isn’t really a battle. Seriously – in order to gain more direct bookings as a hotelier, you need to view this industry as… (more)

How These Three Technologies Can Enhance Your Guest Experience

There aren’t a lot of businesses these days that don’t have some form of automation; from airline ticket counters, to self-checkouts at the grocery store, automation can be considered a blessing and a curse. However, while full automation may reduce operational and staffing costs, in the hotel industry it also eliminates the ability to utilize… (more)

The Value of Having a Hotel Blog

July 8th, 2020 Kent Howard Marketing

If your hotel website features a blog section, which has remained dormant after an initial flurry of posts, then you’re not alone. Maintaining and adding new posts regularly to a blog is hard work – particularly when you’re the owner, manager or marketing head honcho for a busy hotel. Blogging remains, however, one of the… (more)