Archive for March, 2020

5 Future Proofing Tasks for Hoteliers During Downtime

March 26th, 2020 Mark Ellis Hospitality Trends

If your hotel is currently closed through no fault of your own, you might be wondering how to ensure you can hit the ground running once the doors reopen. The good news is that when you’re ready to get back into business, you’ll hopefully be met with the task of welcoming a flood of guests… (more)

Ready for the Cloud? Choosing a PMS Software That’s Right for Your Property

March 22nd, 2020 Lisa Livingston General

Hoteliers are constantly struggling wearing multiple hats. They’re always trying to keep the busy work of running a property to a minimum while providing their guests with memorable experiences. However, keeping up with the latest industry trends and technology can be difficult if you don’t have a hotel PMS system that is working for you…. (more)

Manage and Streamline Your Rates Directly in roomMaster with Stayfull

March 20th, 2020 Stefano Mocella Hotel PMS, Hotel Property Management, Online Bookings

Stayfull Channel Manager ensures rate parity across all sites With OTAs continuing to emerge as a necessary ally to increase your hotel’s online presence, the need for a powerful hotel channel manager continues to grow. Research suggests that as much as 72% of independent hotel bookings are now done through a third party OTA. While… (more)

How to Embrace Online Travel Agency Partnerships as a Hotelier

March 18th, 2020 Kent Howard Hospitality Trends, Marketing

Research suggests that anywhere between 50% to 72% of an independent hotel’s bookings will come from an online travel agency. That is a strong statistic that cannot be ignored. As a hotelier battling big chains, the increasingly complex guest journeys and rising commission bills, you won’t find this article to be easy reading, but it’s a fact… (more)

Why Loyalty Isn’t Just for Hotel Guests

March 10th, 2020 Kent Howard Hospitality Trends

In 2019, Wyndham Rewards reported a 69% increase in revenue during 2018 to $527 million. It’s considered one of the best loyalty programs on the market and their numbers seem to support that position. Wyndham Rewards is one of many loyalty programs on the market, showing the trend in the industry towards valuing customer retention…. (more)

The Key Ingredients of a Powerful Channel Manager

March 5th, 2020 Mark Ellis Data Management, Hotel PMS, Online Bookings

There are so many sources of potential business for modern hotels. From the humble hotel website to the myriad of online travel agencies (OTAs) and review websites, guests can, literally, appear from anywhere. But how do you tame this vast online platform of bookings? For new and experienced hoteliers alike, channel management can be something… (more)

Does your online booking strategy match the trends?

March 3rd, 2020 Kent Howard Hospitality Trends, Marketing

Online Travel Agents (OTAs) like Booking.com and Expedia.com have been eating up direct hotel bookings, however some trends are suggesting that perhaps the tide may be turning. Phocuswright data reported that in 2018, direct bookings had climbed to around 49% of total online bookings for U.S. hotels and lodging services (Travel Weekly). Phocuswright added that… (more)