Archive for April, 2019

Does your online booking strategy match the trends?

April 18th, 2019 Kent Howard Hospitality Trends, Marketing

Online Travel Agents (OTAs) like Booking.com and Expedia.com now garner 39% (Travel Daily News) of total online bookings.  This staggering number continues to grow every year making it an absolute must for hoteliers to establish effective partnerships with these services.  Let’s take a deeper dive on the numbers and see what is trending and how this… (more)

Effective Hotel Marketing Stratigies

April 10th, 2019 Lisa Livingston Hospitality Trends, Marketing

Effective hotel marketing means that you not only have to impact future guests, but you must appeal to your existing and former guests too.  However, marketing goes beyond just building your brand, it also encompasses guest bookings, planning, and researching their trips. There are so many variables in marketing strategies available to savvy hoteliers these… (more)