Archive for February, 2019

Selecting a CRM Solution? Here are some helpful tips

February 28th, 2019 Lisa Livingston Data Management, General, Marketing

As customer relationship management software (CRM) is moved to the forefront of technological requirements for hoteliers in 2019, hoteliers are in search of a CRM solution that can accurately measure guest desires, collect guest data, and analyze guest experiences. Plus, the solution must hit all the communication touch points throughout the guest journey. The truth… (more)

Swiping a chip card is like giving away comp rooms – lots of comp rooms!

February 21st, 2019 Kent Howard Data Management, Hospitality Trends, Payment Processing

Liability Shift, as a lodging merchant, you’ve likely heard this term before. It’s frustrating and infuriating at times, because we all want to believe that our guests have everyone’s best interest at heart. However, the fact remains that credit card fraud is on the rise and hoteliers are not immune to fraud and the dreaded charge-back…. (more)

Rev up Occupancy and Revenue with Gift Cards

February 14th, 2019 Lisa Livingston Hospitality Trends, Latest News, Marketing

As a hotelier, your goal is to offer unique experiences to your guests, so it makes sense to offer gift cards so your guests can experience all there is to do around your property. Gift cards are easy to set up, easy to maintain, and can encompass a full getaway weekend, or additional discounts in… (more)

Is It Time to Retire Your Server? 

February 8th, 2019 Lisa Livingston Hotel Property Management

How long have you been holding out on procuring a Cloud-based PMS? It’s time to put some serious consideration into your PMS so you can streamline your operations, improve your responsiveness, and overall efficiency at your property.  You might be thinking, you bought your server, your staff has already been trained, you’re probably saying to yourself… (more)