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Archive for September, 2018

Cybersecurity essentials for independent hoteliers

September 25th, 2018 Kent Howard Hospitality Trends, Hotel Property Management

In August 2018, Chinese hotel chain Huazhu Hotels Group was hit by a data breach that could have affected 130 million customers. In what is thought to be the largest data breach in China in the last five years, hackers successfully gained access to 240 million lines of data that contained email addresses, bank account… (more)

Destination Marketing Ideas for Hotels

September 18th, 2018 Kent Howard Hospitality Trends, Marketing

During July 2018, I wrote about the rising popularity of destination marketing and promotion and how it enables hotels to market well beyond the four walls of their property. I even had the opportunity to discuss the merits of this form of marketing on a recent podcast with our sister companies, Welcome Systems and DockMaster…. (more)

How To Be a Productive, Independent Hotelier and Fantastic Boss

September 11th, 2018 Kent Howard General, Hospitality Trends, Hotel Property Management

Long hours, sacrificed weekends and a constant battle to remain current with an incredibly dynamic, evolving industry are just some of the challenges facing today’s independent hotelier. If you’re in that position, then it’s also easy to forget that you’re a boss, too. Your staff looks to you to be the leader, so your role… (more)

Great Guest Relationships Start With Your Online Booking System

September 4th, 2018 Kent Howard General, Hospitality Trends, Hotel Property Management, Marketing

A recent survey by Allianz Global revealed that 53% of travelers are unlikely to use sharing services such as Airbnb this year. Citing reasons such as not wanting to share with strangers and the belief that hotels have superior offerings, is this proof that interest in hospitality disruptors is waning? In reality, the sharing economy… (more)