Archive for August, 2018

The Hotel Industry Is Evolving: Is Your PMS System?

August 30th, 2018 Lisa Livingston General, Hospitality Trends, Hotel Property Management

Hoteliers didn’t always have a property management system (PMS) to assist with the everyday operations. In fact, prior to Alexander Graham Bell’s telephone invention, guests booked their travel arrangements by mail or poorly spelled telegrams. Early hoteliers wrote down most of a guest’s information with a pencil or pen on a plain piece of paper. … (more)

What Improvements to Your Hotel Technology Are You Budgeting for 2019?

August 28th, 2018 Kent Howard Hospitality Trends

Summer is one of the busiest times of the year for hoteliers, but besides the increase in vacationing guests, outdoor events and wedding bookings, it’s also a great time to start preparing for budget season. Once the summer has ended and fall arrives, savvy hoteliers will start to think about the investments they must make… (more)

Can Independent Hotels Use Loyalty Programs to Increase Occupancy Rates?

August 21st, 2018 Kent Howard Marketing

According to a study by Accenture, 46% of consumers have joined a hotel loyalty program – an unsurprising percentage, given the popularity of such a component in big hotel brand marketing strategies. Should independent hotels adopt this same strategy, or are the relative costs simply too steep? The good news for independent hotel owners is… (more)

Good Reviews Provide Much More Than Just Rave Reviews

August 17th, 2018 Lisa Livingston Hospitality Trends, Hotel Property Management

When you successfully take control of your online reputation, your property will reap the rewards. From increased rankings on Google and review sites to improved operations, your guests will feel the impact too. Stay ahead of the competition and turn your guests into online advocates for your hotel.

The Value of Having a Hotel Blog

August 14th, 2018 Kent Howard Marketing

If your hotel Website features a blog section, which has remained dormant after an initial flurry of posts, then you’re not alone. Maintaining and adding new posts regularly to a blog is hard work – particularly when you’re the owner, manager or marketing head honcho for a busy hotel. Blogging remains, however, one of the… (more)

5 Last-Minute Summer Hotel Marketing Ideas

August 7th, 2018 Kent Howard Marketing

What if you’ve spent the first half of the year being so busy with all that is required to operate a hotel that you simply haven’t planned your summer hotel marketing activities? Although working during the searing summer heat is pretty difficult in an industry as energetic as hospitality, this time of the year is… (more)

Make or Break: Choosing a PMS Software That’s Right for Your Property

August 2nd, 2018 Lisa Livingston General

Hoteliers are constantly struggling wearing multiple hats, trying to keep the busy work of running a property to a minimum while providing their guests with memorable experiences. However, keeping up with the latest industry trends and technology can be difficult if you don’t have a PMS system that is working for you. The PMS is… (more)