Hoteliers didn’t always have a property management system (PMS) to assist with the everyday operations. In fact, prior to Alexander Graham Bell’s telephone invention, guests booked their travel arrangements by mail or poorly spelled telegrams. Early hoteliers wrote down most of a guest’s information with a pencil or pen on a plain piece of paper. … (more)
Archive for August, 2018
Summer is one of the busiest times of the year for hoteliers, but besides the increase in vacationing guests, outdoor events and wedding bookings, it’s also a great time to start preparing for budget season. Once the summer has ended and fall arrives, savvy hoteliers will start to think about the investments they must make… (more)
According to a study by Accenture, 46% of consumers have joined a hotel loyalty program – an unsurprising percentage, given the popularity of such a component in big hotel brand marketing strategies. Should independent hotels adopt this same strategy, or are the relative costs simply too steep? The good news for independent hotel owners is… (more)
When you successfully take control of your online reputation, your property will reap the rewards. From increased rankings on Google and review sites to improved operations, your guests will feel the impact too. Stay ahead of the competition and turn your guests into online advocates for your hotel.
If your hotel Website features a blog section, which has remained dormant after an initial flurry of posts, then you’re not alone. Maintaining and adding new posts regularly to a blog is hard work – particularly when you’re the owner, manager or marketing head honcho for a busy hotel. Blogging remains, however, one of the… (more)
What if you’ve spent the first half of the year being so busy with all that is required to operate a hotel that you simply haven’t planned your summer hotel marketing activities? Although working during the searing summer heat is pretty difficult in an industry as energetic as hospitality, this time of the year is… (more)