Operating in a fiercely competitive hotel market makes it difficult for independent operators to allocate the required amount of time for hotel revenue management. Unfortunately, this often results in mistakes – and some are big. A single unintended miscalculation, assumption or lack of thought about the guest experience is all that’s required to impact your… (more)
Archive for July, 2018
Security Vulnerability in Door Lock Software Highlights the Importance of Updating your Hotel Technology
When you think of any security vulnerability in a hotel, you probably don’t think of door locks. After all, with the latest door locking systems requiring keycard entry that usually expires after departure, gaining access would be the stuff of science fiction, surely? A malicious master key Research by IT security experts F-Secure has discovered… (more)
Hotel Technology Can Improve Your AAA Rating
The AAA inspects and approves more than 27,000 hotels across the U.S., Canada, Mexico and the Caribbean, and its latest advice on hotel technology for inspectors will be of particular interest to independent hoteliers. The AAA’s new guidelines ask inspectors to consider the need for technology and connectivity during hotel stays. The changes made to… (more)
Video Marketing for Independent Hotels
The forecast is video will account for the “overwhelming majority” of Internet traffic by 2021. It’s not surprising, either. Consider your most recent Web search: it’s likely you saw multiple video links almost constantly. What does this mean for hotels? More importantly, how can independent hotels leverage video marketing content to improve guest engagement, secure… (more)
Destination Promotion: Marketing Beyond the Four Walls of Your Hotel
For many guests, their reason to stay at your hotel will be the destination – not the property. Sorry. You probably didn’t want to know that, but it’s true – and it certainly shouldn’t cause you worry. Consider your guests’ point of view: when they book a hotel, unless it happens to be a landmark… (more)