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Archive for May, 2018

All Is Not Lost: How to Compete With Airbnb as an Independent Hotelier

May 29th, 2018 Mark Ellis General, Hospitality Trends

During late 2017, Airbnb CEO Brian Chesky described how the company’s new bookable excursions feature (known as “Experiences”) had earned the travel industry disruptor “about a half a million dollars.” Forming part of its Trips platform, Airbnb’s Experiences are another example of its innovative approach to online booking in the hospitality sector. It’s also a… (more)

5 Best Methods for More TripAdvisor Hotel Reviews

May 23rd, 2018 Kent Howard Hotel Property Management, Marketing

There’s much more to operating a hotel than simply obtaining TripAdvisor hotel reviews; however, there’s no escaping the importance of your online reputation in the modern hospitality industry. According to studies, 76% of travelers believe online hotel reviews offer valuable insights. In addition, 95% of vacation planners read travel reviews during the planning phase of… (more)

Hotel Industry Trends for the Summer of 2018

May 16th, 2018 Kent Howard Data Management, Hospitality Trends, Latest News

Few industries change with as much vigor and dynamism as the hotel industry. This makes it a challenging sector to serve – particularly if you’re an independent hotelier. But if you consider changes in the way guests book their stay and the experiences they expect upon arrival to be inconveniences, you’re missing opportunities to differentiate… (more)

Why You Must Have a Great Booking Engine to Compete With Online Travel Agents (OTAs)

May 8th, 2018 Mark Ellis Hospitality Trends, Marketing

Despite the love/hate relationship that often exists between hotels and Online Travel Agents (OTAs), hoteliers must embrace their online booking partnerships to be competitive. A balance is still required, however, because if hoteliers rely too heavily on OTAs, then they risk neglecting another vitally important guest engagement tool: the hotel’s booking engine. Today, the OTA… (more)

How Future-Proof is Your Hotel Property Management System?

The Hotel Property Management System (PMS) is essential for guest satisfaction and business success. If, however, you’re operating a PMS that isn’t ready for the new breed of hotel guest or doesn’t embrace new hospitality technology, then it’ll quickly show its age and leave you trailing the competition. The technology available to modern hoteliers is… (more)