“Mobile messaging is the new language of the globe,” according to Skift.
With mobile messaging identified as a megatrend in the travel industry—reaching an expected 1.1 billion users by 2018—industry leaders are steadily embracing the opportunity to communicate one-on-one with guests.
When effectively used, mobile messaging allows travelers to effortlessly access and request key information and services, without phoning the hotel concierge, connecting to the hotel website, or rummaging through printed materials.
Today 66% of consumers now prefer to reach a brand through though messaging apps, which makes mobile messaging an effective and personal way to efficiently fulfil the on-property needs of guests.
A successful mobile messaging strategy can boost ancillary sales, improve reviews on TripAdvisor, and enhance the overall guest experience. Here’s how to do it: