Posts Tagged ‘Online Travel Agents’

Why You Must Have a Great Booking Engine to Compete With Online Travel Agents (OTAs)

May 8th, 2018 Mark Ellis Hospitality Trends, Marketing

Despite the love/hate relationship that often exists between hotels and Online Travel Agents (OTAs), hoteliers must embrace their online booking partnerships to be competitive. A balance is still required, however, because if hoteliers rely too heavily on OTAs, then they risk neglecting another vitally important guest engagement tool: the hotel’s booking engine. Today, the OTA… (more)