Imagine for a moment that you’re not an hotelier, but rather, a keen traveler.
Your friends usually tease you for shamelessly chasing the sun around the world, but right now you’re stuck in middle of a ferociously cold winter.
You retreat to your Instagram feed, stumbling across an idyllic poolside shot, featuring the tanned glow of your friend’s hand cradling a piña colada. The Hilton hotel lingers invitingly in the background, and the engaging visual is paired with the hashtag #HeavenFromTheHilton.
You instantly want to be where she is, doing what she’s doing, and of course, staying where she’s staying.
This is the power of organic reach.