Archive for the ‘Marketing’ Category

The Right (and Wrong) Way to Message Your Guests On Mobile

October 9th, 2017 General, Hospitality Trends, Marketing

“Mobile messaging is the new language of the globe,” according to Skift.

With mobile messaging identified as a megatrend in the travel industryreaching an expected 1.1 billion users by 2018industry leaders are steadily embracing the opportunity to communicate one-on-one with guests.

When effectively used, mobile messaging allows travelers to effortlessly access and request key information and services, without phoning the hotel concierge, connecting to the hotel website, or rummaging through printed materials.

Today 66% of consumers now prefer to reach a brand through though messaging apps, which makes mobile messaging an effective and personal way to efficiently fulfil the on-property needs of guests.

A successful mobile messaging strategy can boost ancillary sales, improve reviews on TripAdvisor, and enhance the overall guest experience. Here’s how to do it:

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Top Tips for Improving Your Organic Reach Online

October 2nd, 2017 Marketing

Imagine for a moment that you’re not an hotelier, but rather, a keen traveler.

Your friends usually tease you for shamelessly chasing the sun around the world, but right now you’re stuck in middle of a ferociously cold winter.

You retreat to your Instagram feed, stumbling across an idyllic poolside shot, featuring the tanned glow of your friend’s hand cradling a piña colada. The Hilton hotel lingers invitingly in the background, and the engaging visual is paired with the hashtag #HeavenFromTheHilton.

You instantly want to be where she is, doing what she’s doing, and of course, staying where she’s staying.

This is the power of organic reach.
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6 Strategies To Achieve Effective Email Marketing At Your Hotel

September 15th, 2017 General, Marketing

How to create impactful email campaigns that drive revenue at your property.

How many meaningful conversations are you having with your guests?

Surveys reveal that 48% of your customers prefer to communicate with your brand via email. Email marketing also results in conversion rates that reach up to 3 times higher than other social media networks.

Impactful email campaigns allow you to personally engage with your guests at every touchpoint in the trip cycle. It’s a highly effective and low-cost way to improve direct bookings, boost organic reach, and drive guest loyalty.

Here are our six proven strategies for delivering great email campaigns.
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New Partner Alert: Earn new guests through advocacy with Flip.to

August 24th, 2017 Marketing

Today we’re excited to announce a new partnership with Flip.to, an advocacy marketing platform for hotels.

Flip.to’s platform helps hotels reach new audiences worldwide and inspire more travelers to book direct.

This innovative partnership will help hard-working hoteliers like you drive more positive, authentic conversations about your property and guest experiences online.

You can now seamlessly integrate Flip.to into WebBook, our premier booking engine, to amplify your marketing efforts and empower guests to share details about their upcoming trip at the point of booking.
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Social Media Engagement

May 2nd, 2017 Marketing

In today’s digital world, social media is a part of nearly everyone’s everyday life. The same is true in the hospitality world.

According to SmartGuests.com, 55% of Facebook users use the site to seek travel advice and 52% of surveyed responders said their friends’ photos on Facebook inspired their next trip.

And that’s not just one group’s opinion. A report by AHLA said the use of mobile apps for hotel service continues to climb, peaking at 35% of the industry overall as of November of 2016. And HSMAI reported mobile first may soon become mobile only – meaning more and more guests are using mobile alone to make their decisions. So you as a hospitality owner, executive or manager need to be on top of mobile trends, like social media.

Given these facts about the importance of social media, how do you use it properly? How do you increase engagement, gain positive reviews and drive guests to your Facebook and Instagram platforms?

Social Media Engagement

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