Archive for the ‘Marketing’ Category

The Right (and Wrong) Way to Message Your Guests On Mobile

October 9th, 2017 Christina M. General, Hospitality Trends, Marketing

When effectively used, mobile messaging allows travelers to effortlessly access and request key information and services, without phoning the hotel concierge, connecting to the hotel website, or rummaging through printed materials.

Top Tips for Improving Your Organic Reach Online

October 2nd, 2017 Christina M. Marketing

How to cost-effectively boost your hotel marketing and drive loyalty on your property.

6 Strategies To Achieve Effective Email Marketing At Your Hotel

September 15th, 2017 Christina M. General, Marketing

How to create impactful email campaigns that drive revenue at your property.

New Partner Alert: Earn new guests through advocacy with Flip.to

August 24th, 2017 Christina M. Marketing

Today we’re excited to announce a new partnership with Flip.to, an advocacy marketing platform for hotels. Flip.to’s platform helps hotels reach new audiences worldwide and inspire more travelers to book direct. This innovative partnership will help hard-working hoteliers like you drive more positive, authentic conversations about your property and guest experiences online. You can now… (more)

Social Media Engagement

May 2nd, 2017 Christina M. Marketing

In today’s digital world, social media is a part of nearly everyone’s everyday life. The same is true in the hospitality world. According to SmartGuests.com, 55% of Facebook users use the site to seek travel advice and 52% of surveyed responders said their friends’ photos on Facebook inspired their next trip. And that’s not just… (more)