In today’s digital world, social media is a part of nearly everyone’s everyday life. The same is true in the hospitality world.
According to SmartGuests.com, 55% of Facebook users use the site to seek travel advice and 52% of surveyed responders said their friends’ photos on Facebook inspired their next trip.
And that’s not just one group’s opinion. A report by AHLA said the use of mobile apps for hotel service continues to climb, peaking at 35% of the industry overall as of November of 2016. And HSMAI reported mobile first may soon become mobile only – meaning more and more guests are using mobile alone to make their decisions. So you as a hospitality owner, executive or manager need to be on top of mobile trends, like social media.
Given these facts about the importance of social media, how do you use it properly? How do you increase engagement, gain positive reviews and drive guests to your Facebook and Instagram platforms?