Archive for the ‘Marketing’ Category

The Value of Having a Hotel Blog

August 14th, 2018 Kent Howard Marketing

If your hotel Website features a blog section, which has remained dormant after an initial flurry of posts, then you’re not alone. Maintaining and adding new posts regularly to a blog is hard work – particularly when you’re the owner, manager or marketing head honcho for a busy hotel. Blogging remains, however, one of the… (more)

5 Last-Minute Summer Hotel Marketing Ideas

August 7th, 2018 Kent Howard Marketing

What if you’ve spent the first half of the year being so busy with all that is required to operate a hotel that you simply haven’t planned your summer hotel marketing activities? Although working during the searing summer heat is pretty difficult in an industry as energetic as hospitality, this time of the year is… (more)

Video Marketing for Independent Hotels

July 10th, 2018 Kent Howard Hotel Property Management, Marketing

The forecast is video will account for the “overwhelming majority” of Internet traffic by 2021. It’s not surprising, either. Consider your most recent Web search: it’s likely you saw multiple video links almost constantly. What does this mean for hotels? More importantly, how can independent hotels leverage video marketing content to improve guest engagement, secure… (more)

Destination Promotion: Marketing Beyond the Four Walls of Your Hotel

July 5th, 2018 Kent Howard Hospitality Trends, Marketing

For many guests, their reason to stay at your hotel will be the destination – not the property. Sorry. You probably didn’t want to know that, but it’s true – and it certainly shouldn’t cause you worry. Consider your guests’ point of view: when they book a hotel, unless it happens to be a landmark… (more)

5 Best Methods for More TripAdvisor Hotel Reviews

May 23rd, 2018 Jeff H Hotel Property Management, Marketing

There’s much more to operating a hotel than simply obtaining TripAdvisor hotel reviews; however, there’s no escaping the importance of your online reputation in the modern hospitality industry. According to studies, 76% of travelers believe online hotel reviews offer valuable insights. In addition, 95% of vacation planners read travel reviews during the planning phase of… (more)

Why You Must Have a Great Booking Engine to Compete With Online Travel Agents (OTAs)

May 8th, 2018 Mark Ellis Hospitality Trends, Marketing

Despite the love/hate relationship that often exists between hotels and online travel agents (OTAs), hoteliers must embrace their online booking partnerships to be competitive. A balance is still required, however, because if hoteliers rely too heavily on OTAs, then they risk neglecting another vitally important guest engagement tool: the hotel’s booking engine. Today, the OTA… (more)

How to Embrace Online Travel Agency Partnerships as a Hotelier

April 25th, 2018 Kent Howard Hospitality Trends, Marketing

An Online travel agency (OTA) will account for approximately 60% of all independent hotel bookings. That is a strong statistic that cannot be ignored. As a hotelier battling big chains, the increasingly complex guest journeys and rising commission bills, you won’t find this article to be easy reading, but it’s a fact that must be… (more)

How Can Independent Hotels Encourage Guests to Book Direct?

February 20th, 2018 innquest.com Hospitality Trends, Marketing

It’s a topic that doesn’t want to go away, nor should it from the hotelier’s perspective. Not a day goes by without a blog, social media site or online content website not chiming in with something being written about booking direct. You can add us to that list now too. Guests booking direct with your… (more)

Four Ways to Boost Your Booking Rates Fast

February 7th, 2018 Jeff H Hospitality Trends, Marketing

When travellers are in the process of booking a hotel, they tend to gravitate toward bigger brand hotels. When managing smaller, less widely known listings, it can sometimes be difficult to lure in customers. However, these aren’t the only reason for low booking rates. There are many other reasons such as being new to the… (more)