Archive for the ‘Marketing’ Category

Getting to know your guests: the basics of guest profiling

October 12th, 2018 Mark Ellis Data Management, Hospitality Trends, Marketing

If there’s one thing the OTAs know how to do well, it’s guest profiling. In fact, there’s a high chance they’ve obtained more data about your guests than you have… and you’re the one providing the service! The good news is this can be fixed, because as the hotelier, you have access to just as… (more)

Is your mobile-unfriendly booking engine costing you bookings?

October 2nd, 2018 Lisa Livingston Hospitality Trends, Marketing, Online Bookings

It’s unrealistic to think that our smartphones actually make us smarter (lol); but isn’t it accurate to say our smartphones make our lives easier? Think of all the things we do from our smartphones: Play games, watch movies, listen to music, book flights, even make hotel reservations. On any given day, you can look around… (more)

Destination Marketing Ideas for Hotels

September 18th, 2018 Kent Howard Hospitality Trends, Marketing

During July 2018, I wrote about the rising popularity of destination marketing and promotion and how it enables hotels to market well beyond the four walls of their property. I even had the opportunity to discuss the merits of this form of marketing on a recent podcast with our sister companies, Welcome Systems and DockMaster…. (more)

Great Guest Relationships Start With Your Online Booking System

September 4th, 2018 Kent Howard General, Hospitality Trends, Hotel Property Management, Marketing

A recent survey by Allianz Global revealed that 53% of travelers are unlikely to use sharing services such as Airbnb this year. Citing reasons such as not wanting to share with strangers and the belief that hotels have superior offerings, is this proof that interest in hospitality disruptors is waning? In reality, the sharing economy… (more)

Can Independent Hotels Use Loyalty Programs to Increase Occupancy Rates?

August 21st, 2018 Kent Howard Marketing

According to a study by Accenture, 46% of consumers have joined a hotel loyalty program – an unsurprising percentage, given the popularity of such a component in big hotel brand marketing strategies. Should independent hotels adopt this same strategy, or are the relative costs simply too steep? The good news for independent hotel owners is… (more)

The Value of Having a Hotel Blog

August 14th, 2018 Kent Howard Marketing

If your hotel Website features a blog section, which has remained dormant after an initial flurry of posts, then you’re not alone. Maintaining and adding new posts regularly to a blog is hard work – particularly when you’re the owner, manager or marketing head honcho for a busy hotel. Blogging remains, however, one of the… (more)

5 Last-Minute Summer Hotel Marketing Ideas

August 7th, 2018 Kent Howard Marketing

What if you’ve spent the first half of the year being so busy with all that is required to operate a hotel that you simply haven’t planned your summer hotel marketing activities? Although working during the searing summer heat is pretty difficult in an industry as energetic as hospitality, this time of the year is… (more)

Video Marketing for Independent Hotels

July 10th, 2018 Kent Howard Hotel Property Management, Marketing

The forecast is video will account for the “overwhelming majority” of Internet traffic by 2021. It’s not surprising, either. Consider your most recent Web search: it’s likely you saw multiple video links almost constantly. What does this mean for hotels? More importantly, how can independent hotels leverage video marketing content to improve guest engagement, secure… (more)

Destination Promotion: Marketing Beyond the Four Walls of Your Hotel

July 5th, 2018 Kent Howard Hospitality Trends, Marketing

For many guests, their reason to stay at your hotel will be the destination – not the property. Sorry. You probably didn’t want to know that, but it’s true – and it certainly shouldn’t cause you worry. Consider your guests’ point of view: when they book a hotel, unless it happens to be a landmark… (more)