Archive for the ‘Marketing’ Category

Why You Must Have a Great Booking Engine to Compete With Online Travel Agents (OTAs)

May 8th, 2018 Mark Ellis Hospitality Trends, Marketing

Despite the love/hate relationship that often exists between hotels and online travel agents (OTAs), hoteliers must embrace their online booking partnerships to be competitive. A balance is still required, however, because if hoteliers rely too heavily on OTAs, then they risk neglecting another vitally important guest engagement tool: the hotel’s booking engine. Today, the OTA… (more)

How to Embrace Online Travel Agency Partnerships as a Hotelier

April 25th, 2018 Kent Howard Hospitality Trends, Marketing

An Online travel agency (OTA) will account for approximately 60% of all independent hotel bookings. That is a strong statistic that cannot be ignored. As a hotelier battling big chains, the increasingly complex guest journeys and rising commission bills, you won’t find this article to be easy reading, but it’s a fact that must be… (more)

How Can Independent Hotels Encourage Guests to Book Direct?

February 20th, 2018 innquest.com Hospitality Trends, Marketing

It’s a topic that doesn’t want to go away, nor should it from the hotelier’s perspective. Not a day goes by without a blog, social media site or online content website not chiming in with something being written about booking direct. You can add us to that list now too. Guests booking direct with your… (more)

Four Ways to Boost Your Booking Rates Fast

February 7th, 2018 Jeff H Hospitality Trends, Marketing

When travellers are in the process of booking a hotel, they tend to gravitate toward bigger brand hotels. When managing smaller, less widely known listings, it can sometimes be difficult to lure in customers. However, these aren’t the only reason for low booking rates. There are many other reasons such as being new to the… (more)

The Right (and Wrong) Way to Message Your Guests On Mobile

October 9th, 2017 Jeff H General, Hospitality Trends, Marketing

When effectively used, mobile messaging allows travelers to effortlessly access and request key information and services, without phoning the hotel concierge, connecting to the hotel website, or rummaging through printed materials.

Top Tips for Improving Your Organic Reach Online

October 2nd, 2017 Jeff H Marketing

How to cost-effectively boost your hotel marketing and drive loyalty on your property.

6 Strategies To Achieve Effective Email Marketing At Your Hotel

September 15th, 2017 Jeff H General, Marketing

How to create impactful email campaigns that drive revenue at your property.

New Partner Alert: Earn new guests through advocacy with Flip.to

August 24th, 2017 Jeff H Marketing

Today we’re excited to announce a new partnership with Flip.to, an advocacy marketing platform for hotels. Flip.to’s platform helps hotels reach new audiences worldwide and inspire more travelers to book direct. This innovative partnership will help hard-working hoteliers like you drive more positive, authentic conversations about your property and guest experiences online. You can now… (more)

Social Media Engagement

May 2nd, 2017 Jeff H Marketing

In today’s digital world, social media is a part of nearly everyone’s everyday life. The same is true in the hospitality world. According to SmartGuests.com, 55% of Facebook users use the site to seek travel advice and 52% of surveyed responders said their friends’ photos on Facebook inspired their next trip. And that’s not just… (more)