Archive for the ‘Data Management’ Category

Getting to know your guests: the basics of guest profiling

October 12th, 2018 Mark Ellis Data Management, Hospitality Trends, Marketing

If there’s one thing the OTAs know how to do well, it’s guest profiling. In fact, there’s a high chance they’ve obtained more data about your guests than you have… and you’re the one providing the service! The good news is this can be fixed, because as the hotelier, you have access to just as… (more)

Is GDPR Compliance Apocalyptic for Traditional Hotel Marketing Campaigns?

June 29th, 2018 Lisa Livingston Data Management

You’ve all heard the hullaballoo about GDPR compliance. The definitive date of May 25th has come and gone and no one lost power, failed to have their computers boot up, or was fined millions of dollars.  However, as anti-climactic as the rollout out of GDPR seemed to be, it still left some hoteliers wondering; how… (more)

Hotel Industry Trends for the Summer of 2018

May 16th, 2018 Kent Howard Data Management, Hospitality Trends, Latest News

Few industries change with as much vigor and dynamism as the hotel industry. This makes it a challenging sector to serve – particularly if you’re an independent hotelier. But if you consider changes in the way guests book their stay and the experiences they expect upon arrival to be inconveniences, you’re missing opportunities to differentiate… (more)

How Future-Proof is Your Hotel Property Management System?

The Hotel Property Management System (PMS) is essential for guest satisfaction and business success. If, however, you’re operating a PMS that isn’t ready for the new breed of hotel guest or doesn’t embrace new hospitality technology, then it’ll quickly show its age and leave you trailing the competition. The technology available to modern hoteliers is… (more)

Five GDPR Myths Debunked for North American Hoteliers

April 17th, 2018 Mark Ellis Data Management, General

As of May 25th 2018, the European Union (EU) will enact The General Data Protection Regulation (GDPR), one of the biggest changes to personal data legislation during recent memory. What exactly is the GDPR and how does it apply to hotel businesses based in North America? If your business stores personal data that relates in… (more)